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# Functional Superfood Snacks
Mindright Offers Better-For-You Snacks for Energy Boosts

By Elena Rahman | Published 2022-06-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mindright
References: [getmindright](https://getmindright.com/collections/brain-booster-mixes/products/brain-boost-coffee-enhancer)

![Functional Superfood Snacks](https://cdn.trendhunterstatic.com/thumbs/481/mindright.jpeg)

Mindright is a functional snack brand that infuses superfoods and nootropics together to help consumers boost their mood, and energy, and improve their focus.

The snack brand's products are formulated by a food scientist. Co-founded by Bob Drydek and Chris Bernard, all of Mindright's products are vegan and gluten-free. Consumers can turn to the Brain Boost Coffee Enhance. The enhancer is made with vegan and caffeine-free nootropic-infused superfoods. It includes antioxidants and other brain-boosting ingredients like whole coffee fruit extract and lions mane.

Mindright also offers its Brain Boost energy mix. The supplement features green tea caffeine, whole coffee fruit extract, and B vitamins to provide consumers with feel-good energy. All of Mindright's products aim to provide healthy energy boosts throughout the day.

Image Credit: Mindright

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 78% | Activity: 95% | Freshness: 12%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Functional Superfood Snacks:** Mindright is among the functional snack brands creating superfood and nootropic-infused snacks to help improve consumer's mood, energy and focus for the day.
- **Brain-boosting Nootropics:** Mindright's vegan and caffeine-free nootropic infusions have been formulated to deliver antioxidants and other brain-boosting ingredients to their users.
- **Vegan and Gluten-free Snacks:** Mindright offers healthy and vegan snack options that are free of gluten and cater to a wider audience of health-conscious individuals.

### Sectors Adopting This

- **Functional Food Industry:** Functional foods and snacks with added health benefits provide growth opportunities for companies in the food industry to create innovative products that cater to the wellness of consumers.
- **Natural & Healthy Snack Industry:** Catering to a demand for healthier snack options, natural and healthier snack companies have an opportunity to capitalize on the rise of Mindright's superfood and nootropic-infused snacks.
- **Online Snack and Food Delivery Services:** Online delivery services in the food industry have an opportunity to provide healthier snacking options such as Mindright's vegan and gluten-free snacks that appeal to the health-conscious consumer.

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