# Ritual-Based Skincare Canadian Brand Elabloom Wants to Inspire Mindful Skincare Practices By Victoria Beales | Published 2016-05-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mindful-skincare-practices References: [elabloom](https://elabloom.com/) Canadian brand Elabloom wants to inspire more [mindful skincare practices](https://www.trendhunter.com/trends/consonant). Its products are intended to give consumers a [spa-like, at-home pampering experience](https://www.trendhunter.com/trends/bath-experience) that is chemical-free and won't break the bank. The brand's 'Ritual' offerings include the Angel Face Ritual, Morning Ritual, Evening Ritual, and Body Bloom Ritual. These collections of products inspire users to turn their skincare routine into a form of mindful ritual practice. The product descriptions suggest being mindful of breath, listening to uplifting music, and envisioning relaxing scenes while using and applying the products. The brand's [YouTube](https://www.trendhunter.com/trends/virtual-national-park) channel also offers tutorials for how to make various scrubs using Elabloom products as ingredients. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Mindful Skincare:** Disruptive innovation opportunity: Develop skincare products and routines that promote mindfulness and self-care practices. - **At-home Spa Experience:** Disruptive innovation opportunity: Create affordable, spa-like skincare products and rituals that can be enjoyed in the comfort of one's home. - **Chemical-free Skincare:** Disruptive innovation opportunity: Formulate skincare products without harmful chemicals, catering to the increasing consumer demand for natural and clean beauty. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunity: Integrate mindfulness practices and create chemical-free skincare products to meet the growing interest in self-care and clean beauty. - **Wellness and Personal Care:** Disruptive innovation opportunity: Merge skincare with wellness practices, offering holistic products and rituals that enhance both physical and mental well-being. - **Digital Content and Education:** Disruptive innovation opportunity: Develop online platforms and tutorials that teach consumers how to create homemade skincare products and incorporate mindfulness into their skincare routines. ## Related on Trend Hunter - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Ritualistic Everyday Bodycare](https://www.trendhunter.com/trends/embodyme-body-care.md) - [Holistic Canadian Skincare](https://www.trendhunter.com/trends/lotus-aroma.md) - [Transformative Bath Collections](https://www.trendhunter.com/trends/rituals-alchemy-collection.md) - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Mexican-Inspired Body Rituals](https://www.trendhunter.com/trends/santu.md) - [Introspective Self-Care Collections](https://www.trendhunter.com/trends/rituals-intuitia-collection.md)