# Cold-Brewed Cognitive Beverages So Good So You's Mind Tonics Support Calm, Focus & More By Laura McQuarrie | Published 2020-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mind-tonics References: [foodindustryexecutive](https://foodindustryexecutive.com/2020/02/so-good-so-you-to-launch-mind-tonics-and-btrbtl-at-expo-west/https://sogoodsoyou.com/) & [sogoodsoyou](https://sogoodsoyou.com/) So Good So You is introducing a new product line called Mind Tonics that shares a focus on cognitive health. Based on findings from the [American Heart Association](https://www.trendhunter.com/trends/purasoda) that states the brain starts to show signs of cognitive decline as people enter their 20s, So Good So You came up with a range of cold-brewed beverages with a proprietary cognitive support blend. In all, there are Calm, Focus and Protect varieties that help to address feelings like anxiety, overwhelm, a lack of focus and memory loss. Outside of [high-performance nootropic drinks and shots](https://www.trendhunter.com/trends/ardens-garden-focus) with brain-boosting benefits, consumers are being introduced to [beverages that encourage mindfulness](https://www.trendhunter.com/trends/brez-tonics) or offer other levels of mental support with functional ingredients. Image Credit: So Good So You ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 82% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Mind Tonics:** So Good So You's new line of cognitive beverages that focus on cognitive health, paving the way for more functional drinks in the market. - **Cognitive Support Blend:** The innovative use of functional ingredients in cold-brewed beverages presents an opportunity for more companies to create similar products with cognitive support. - **Mindfulness Beverages:** The introduction of beverages that encourage mindfulness presents an opportunity for companies to expand their product lines with functional ingredients that address mental health. ### Industries Being Reshaped - **Functional Beverages:** This growing industry will benefit from the introduction of more cognitive health-focused drinks with functional ingredients. - **Nootropic Drinks:** Nootropic drinks have been gaining popularity and the cognitive support blend used in Mind Tonics presents an opportunity for companies to create similar brain-boosting products. - **Mental Health:** The introduction of functional beverages that address mental health presents an opportunity for this industry to expand and develop new products to cater to this growing market. ## Related on Trend Hunter - [Cognitive Performance-Boosting Beverages](https://www.trendhunter.com/trends/goodrays-refocus.md) - [Cognitive Function-Supporting Ice Teas](https://www.trendhunter.com/trends/nudl.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Mindfulness-Focused Fruity Sparkling Beverages](https://www.trendhunter.com/trends/mind-garden.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md) - [Science-Backed Productivity Drinks](https://www.trendhunter.com/trends/autofocus.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md)