# Depressed Hipster Captures 'Mind The Mustard' Offers Unique One-of-a-Kind Looks By Leslie Chen | Published 2012-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mind-the-mustard References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/mind_the_mustard) & [mindthemustard](http://mindthemustard.com/) Thrift shopping is a great way to find those unique gems that you may miss out on at the mall, but sometimes sifting through all those racks just seems daunting; 'Mind the Mustard' does all of the work for you so you’ll have even more time to shop. Based in the online universe, Mind the Mustard features [modern and vintage one-of-a-kind pieces](https://www.trendhunter.com/trends/base-store) that you won’t find anywhere else. From cozy jumpers to sophisticated blouses, the store has everything you need to create your very own look. If you’re hesitant about buying [vintage goods online](https://www.trendhunter.com/trends/wyse-london-preloved) because you don’t know what condition it’s in, don’t worry because Mind the Mustard lets you know all the details beforehand. Take a look at this new [online store](https://www.trendhunter.com/trends/trend-stores) for an outfit that is entirely you. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Thrift Shopping:** Disruptive innovation opportunity: Develop an online platform that curates thrift store finds based on user preferences and offers personalized recommendations for unique one-of-a-kind looks. - **Unique Online Retail:** Disruptive innovation opportunity: Create an online retail platform that connects independent designers and artists with consumers, offering unique one-of-a-kind fashion pieces. - **Vintage Fashion:** Disruptive innovation opportunity: Develop a mobile app that uses AI and computer vision to identify and authenticate vintage fashion items, providing a trusted marketplace for vintage enthusiasts. ### Where This Applies - **E-commerce:** Disruptive innovation opportunity: Develop an augmented reality shopping experience that allows customers to virtually try on vintage clothing before making a purchase. - **Fashion:** Disruptive innovation opportunity: Create a subscription-based service that sends curated vintage fashion items to customers based on their style preferences, providing a convenient and personalized shopping experience. - **Online Marketplaces:** Disruptive innovation opportunity: Build an online marketplace specifically for vintage fashion sellers, offering tools and resources to streamline the selling process and reach a larger customer base. ## Related on Trend Hunter - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Seamless Second-Hand Retail Expansions](https://www.trendhunter.com/trends/consignment-retailers.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md)