# Energizing Functional Fragrances Mind Energy by The Nue Co. is Touted as a "Fragrance Supplement" By Laura McQuarrie | Published 2021-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mind-energy-by-the-nue-co References: [self](https://www.self.com/gallery/wellness-forecast-october-2021) & [thenueco](https://www.thenueco.com/products/mind-energy) Mind Energy by [The Nue Co.](https://www.trendhunter.com/trends/us-by-the-nue-co) is a functional fragrance that was blended to energize the senses and create a sense of focus. The unisex scent boasts top notes of clary sage and juniper, plus warmth from a base of clove and pink peppercorn. Featuring patented olfactory technology, the functional fragrance helps to [alter emotional states](https://www.trendhunter.com/trends/lr-mood-infusion), since the part of the brain that processes emotions is linked to scent and memory. By stimulating neural pathways, this scent is optimized to clear mind fog and support a focused state. Mind Energy is the newest of The Nue Co.'s "fragrance supplements" and it joins other functional varieties like Forest Lungs. According to the brand, "86% of people felt they had more focus after using MIND ENERGY for 30 days." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Functional Fragrances:** Creating fragrances based on positive emotional and physical effects presents an opportunity to disrupt the fragrance industry. - **Olfactory Technology:** Innovations in olfactory technology can help create new functional fragrances with specific benefits for targeted customers. - **Fragrance Supplements:** Emerging trend of fragrance supplements merging functional fragrances with nutritional supplements presents a new market opportunity. ### Where This Applies - **Fragrance Industry:** The fragrance industry needs to explore how to effectively incorporate functional ingredients into their products to appeal to new customers. - **Wellness Industry:** Functional fragrances can be marketed within the wellness industry, targeting customers who are interested in holistic self-improvement solutions. - **Nutritional Supplements Industry:** The nutritional supplement industry can incorporate functional fragrances to enhance the sensory experience of their products while adding additional benefits. ## Related on Trend Hunter - [Mood-Modulating Functional Fragrances](https://www.trendhunter.com/trends/aerway-functional-fragrance.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Functional Day-to-Night Fragrances](https://www.trendhunter.com/trends/energise-unwind-duo.md) - [Neuroscience-Backed Scents](https://www.trendhunter.com/trends/mamajuju-by-vyrao.md) - [Sleep-Improving Fragrances](https://www.trendhunter.com/trends/this-works-1.md) - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md) - [Magnetic Functional Fragrances](https://www.trendhunter.com/trends/us-by-the-nue-co.md) - [Mood-Boosting Aromatherapy Rollerballs](https://www.trendhunter.com/trends/aromatherapy-rollerballs.md) - [Supersensory Fragrances](https://www.trendhunter.com/trends/altered-states-collection.md)