# Visual Brain Projections Sport Week's Print Ads Depict Game Centered Thinking By Rose Nazarali | Published 2009-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mind-blowing-sport-weeks-print-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/sport_week_man) Sport Week's latest [European print ads](https://www.trendhunter.com/trends/pointillism) feature a man and a woman being blown away by the contents of the magazine, and seem to be day dreaming about their [favorite sports](https://www.trendhunter.com/trends/scary-good-campaign). The ads, which were first printed in April 2009, are a colorful and picturesque representation of their thoughts as they read Sport Week. The ad closes off appropriately with the words 'Blow Your Mind.' **Implications** - Advertising agencies are now being called upon to create epic advertisements that are memorable. By heavily relying on [art direction](https://www.trendhunter.com/trends/nobody-reads-ads), the advertisements such as Sport Week's prints showcase artistic talent while maintaining their message. With a simple, clever copy line, the advertisements are ensured to be memorable. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Artistic Advertisements:** Opportunity for advertising agencies to heavily rely on art direction and showcase artistic talent while maintaining their message. - **Memorable Advertisements:** Opportunity to create epic advertisements that are memorable and leave a lasting impression. - **Game-centered Thinking Representation:** Opportunity to visually represent game-centered thinking in a colorful and picturesque manner. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create memorable and artistic advertisements. - **Sports and Entertainment:** Opportunity for sports and entertainment industries to visually represent game-centered thinking in their promotions. - **Publishing:** Opportunity for publishers to create visually stimulating advertisements that leave a lasting impression. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md)