# Morphing Human Heads Power of Books Campaign By Howard Wu | Published 2008-09-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mind-blowing-art-marketing-art-opportunity References: [mladenpenev.net](http://www.mladenpenev.net/data/pwb.php?page_num=6Mladen) The “Power of Books” images seen here appeared in the 2005 [artwork collection](https://www.trendhunter.com/trends/the-art-of-travel) from the [University of Applied Arts](https://www.trendhunter.com/trends/the-book) in Vienna. I am far from an art connoisseur, but I believe that the artist, Mladen Penev, has found a memorable [billboard concept](https://www.trendhunter.com/trends/burnable-billboard) that could be a very effective advertising tool. With the demonstrated versatility of the images behind the book cover, one can simply change the words “The Power of Books” with a suitable advertising slogan. For example, in the last butterfly image, the book cover could be a public service announcement that reads “The Ecstasy and LSD Manual for Dummies.” ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 27% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Advertising:** Using AR and dynamic visuals to create adaptable and eye-catching marketing campaigns. - **Dynamic Branding:** Creating a brand identity that is adaptable and can change based on marketing campaigns and trends. - **Interactive Marketing:** Encouraging audience engagement with unique and memorable marketing campaigns that capture attention and spread brand awareness. ### Sectors Adopting This - **Advertising:** Innovative marketing techniques and disruptive branding could change the advertising industry. - **Publishing:** Using dynamic book covers could help to revive the publishing industry and make books more interesting to potential readers. - **Fine Arts:** Innovative art concepts like morphing human heads could pave the way for new and fresh ideas in the fine arts industry. ## Related on Trend Hunter - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md)