# Plant-Based Mince Meats Craft Meat Co's No-Meat Mince is Vegetarian and Vegan-Friendly By Jana Pijak | Published 2019-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mince-meat References: [radionz.co.nz](https://www.radionz.co.nz/news/country/369815/plant-based-mince-product-fills-niche-market) & [craftmeat.co.nz](https://www.craftmeat.co.nz/our-products/) [Craft Meat Co.](https://www.trendhunter.com/trends/pickle-rita) is a New Zealand-based and family owned company specializing in [plant-based protein alternatives](https://www.trendhunter.com/trends/quorn-meat-alternatives) that don't skip out on flavor -- its mince meat product is meatless and ideal for those adhering to a vegan and vegetarian diet. Consisting of almond, tomato, mushroom and barley ingredients, this [mince meat blend](https://www.trendhunter.com/trends/minced-fungi-protein) is also infused with soy protein, soy flour and wheat flour for texture. It also features coconut oil for fat and beetroot for its realistic dark pink color. Combining a focus on "meat innovation" and "taste infusion," Craft Meat Co. creates products that look and feel like real meat while keeping sustainability in mind. The company's plant-based meat alternatives are ideal for vegan meatball, patty and pasta dishes, with signature recipes featured on the Craft Meat Co website. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat Substitutes:** The growth in popularity of vegetarian and vegan diets provides an opportunity for innovators to create meat substitute products that resemble real meat in texture, flavor and appearance. - **Sustainable Meat Production:** As consumers become more aware of the environmental impact of commercial meat production and the health benefits of plant-based diets, there is an opportunity to create meat alternatives using sustainable and environmentally-friendly methods. - **Innovation in Food Ingredients:** Innovators can explore the use of unconventional ingredients like almond, tomato, mushroom, and barley as well as soy protein, soy flour and wheat flour for possible plant-based meat alternatives. ### Where This Applies - **Plant-based Meat Substitutes Industry:** This industry includes companies that create meat substitute products like the mince meat made by Craft Meat Co. using plant-based ingredients that mimic the texture and flavor of real meat. - **Sustainable Agriculture Industry:** This industry includes companies that use sustainable and environmentally-friendly methods to produce food, including plant-based meat alternatives like the ones created by Craft Meat Co. - **Food Ingredient Manufacturing Industry:** This industry includes companies that specialize in supplying innovative food ingredients, like almond, tomato, mushroom, barley, soy protein, soy flour, and wheat flour, that can be used to create plant-based meat alternatives. ## Related on Trend Hunter - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md) - [Inclusive Meat-Free Minces](https://www.trendhunter.com/trends/gluten-free-vegemince.md) - [Vegan Minced Pork Substitutes](https://www.trendhunter.com/trends/chili-mett.md) - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Tempeh-Based Meatless Minces](https://www.trendhunter.com/trends/swap-for-beef.md) - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md) - [Bean-Based Meatloaves](https://www.trendhunter.com/trends/vegan-meatloaf.md) - [Pea-Based Protein Minces](https://www.trendhunter.com/trends/pea-protein-mince.md)