# Micro Mini Supercars Miniature 64th Scale Car Concept Models By Cowbag | Published 2009-04-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/minature-concept-cars-64th-scale-car-concept-models References: [core77](http://www.core77.com/blog/object_culture/kyle_houchens_extremely_small_car_designs_13178.asp) & [coroflot](http://www.coroflot.com/public/individual_profile.asp?individual_id=845&) There have been many articles written about concept cars and crazy motoring design; however, Kyle Houchen likes to do things a little bit differently. When not running his art and design company, based in California, Houchen makes these really awesome miniature car models. They are 64th in scale, die cast and quite simply really cool. **Implications** - Miniature models are a beloved pastime and passion for many, with the ability to minimize almost anything to a scale model serving as a thrill. Model building is increasing in popularity despite the rise of digital pastimes, which could be due to a demand for physical, family-friendly activity. This classic innovation is easily translated and seemingly undying. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Car Models:** The demand for physical, family-friendly activity is fueling the popularity of miniature car models, offering a classic innovation opportunity. - **64th Scale Die Cast:** The use of 64th scale and die-cast materials in miniature car models presents an opportunity for disruptive innovation in the collectibles market. - **Revival of Model Building:** The increasing popularity of model building as a pastime indicates an ongoing trend with potential for innovation in the hobby industry. ### Sectors Adopting This - **Toy Industry:** The toy industry can leverage the demand for miniature car models by offering a diverse range of options and creative play experiences. - **Collectibles Market:** The collectibles market has the potential to thrive by tapping into the growing interest in 64th scale die-cast miniature car models. - **Hobby Industry:** The hobby industry can capitalize on the revival of model building by providing innovative kits and materials to cater to enthusiasts' preferences. ## Related on Trend Hunter - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Toy Car Aerodynamic Systems](https://www.trendhunter.com/trends/miniature-wind-tunnel.md) - [Miniature DIY Cars](https://www.trendhunter.com/trends/peel-p50.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Super-Mini Toy Collectibles](https://www.trendhunter.com/trends/minis-in-minis.md) - [Miniature Baking Collectibles](https://www.trendhunter.com/trends/mini-food.md) - [Electric City-Friendly Microcars](https://www.trendhunter.com/trends/tesla-mini.md) - [Miniaturized Americana SUVs](https://www.trendhunter.com/trends/ford-mini-bronco.md) - [Surf and Track Hatchbacks](https://www.trendhunter.com/trends/mini-and-deus-ex-machin.md)