# Watercolor Wallpaper Mimou and Amelie Hegardt Create a Breathtaking Collection By Vittoria Natarelli | Published 2010-08-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mimou-and-amelie-hegardt References: [decor8blog](http://decor8blog.com/2010/08/11/mimou-amelie-hegardt/) & [mimou.se](http://www.mimou.se/) Mimou and Amelie Hegardt have created a breathtaking [collection of wallpaper and linens](https://www.trendhunter.com/trends/bespoke-wallpaper). Hegardt is a Swedish illustrator who is known for her bleeding ink silhouettes and her watercolors, which are delicate and timeless. Now Hegardt's work has been turned into [beautiful things for the home](https://www.trendhunter.com/trends/a-common-thread) with the help of Mimou. The classic combination of Mimou and Amelie Hegardt reflects a beautiful home, as you can see in the gallery. **Implications** - One of the best ways a company can immediately distinguish itself in the marketplace is by investing in products that are traditional, yet feature a [radically avant-garde design](https://www.trendhunter.com/trends/folded-echoes). By presenting consumers of commodities with the option of originality and pragmatism, the brand shows it is conventional in function and out of the box in design. This will attract consumers eager to spice up their mundane routine. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Watercolor Design:** Developing products with watercolor designs can create a unique and breathtaking appeal to customers. - **Illustrator Collaborations:** Partnering with illustrators and artists to create home decor products can add a touch of exclusivity to a company's product line. - **Traditional Design with Avant-garde Twist:** Combining traditional design elements with avant-garde twists can create a visual appeal that stands out in the market. ### Sectors Adopting This - **Home Decor:** Watercolor wallpaper and linens can add a unique and timeless touch to a home decor brand's product line. - **Art and Illustration:** Partnering with home decor companies to create wallpaper and linens can be a new venture for illustrators to showcase their work in a tangible way. - **Fashion and Textiles:** Watercolor designs can be incorporated into fashion and textile products, providing an innovative twist on traditional design elements. ## Related on Trend Hunter - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Painting-Inspired Wallpaper Series](https://www.trendhunter.com/trends/portals-collection.md) - [Folk Art-Inspired Wallpapers](https://www.trendhunter.com/trends/backdrop.md) - [Uniquely Designed Artistic Wallpapers](https://www.trendhunter.com/trends/artistic-wallpaper.md) - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md) - [Artist-Designed Wallpaper](https://www.trendhunter.com/trends/wallpaper-collection1.md) - [Coastal-Inspired Wallpapers](https://www.trendhunter.com/trends/shells-shimmer-seafoam.md) - [Commemorative Luxury Wallpapers](https://www.trendhunter.com/trends/diptyque-2.md) - [Fragrance Inspired Wallpapers](https://www.trendhunter.com/trends/wallpaper-collection.md)