# Jelly Beauty Snacks Mimitime Makes Low-Calorie Collagen-Infused Konjac Jelly in Pouches By Laura McQuarrie | Published 2026-08-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mimitime References: [wwd](https://wwd.com/beauty-industry-news/wellness/priscilla-tsai-ava-lee-mimitime-target-launch-1239096131/) & [mimitime](https://mimitime.com/)  Konjac jelly is a popular, [low-calorie, high-fiber drinkable snack](https://www.trendhunter.com/trends/beauty-from-within-gummies) in Korea, and Mimitime is a new venture on a mission to introduce this functional treat to the United States market. Created by cocokind founder Priscilla Tsai and Ava Lee, the content creator behind Glow With Ava, Mimitime makes [collagen-infused konjac jelly snacks](https://www.trendhunter.com/trends/the-jelly-stick-by-ponlu) to support beauty and wellness. “It’s honestly just a product obsession that we had that does not really exist here, in the capacity that we think it could be,” said Tsai, Mimitime co-founder and president. “Most Americans don’t know what konjac jelly or Korean jelly snacks are, so we felt like it was such perfect timing.” Mimitime's debut range includes Strawberry, Peach, Grape and Apple flavors, with each ready-to-sip pouch containing just 30 calories and 1,500 milligrams of [marine collagen](https://www.trendhunter.com/trends/jellyfishderived-collagen) optimized for bioavailability. ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 90% | Activity: 90% | Freshness: 90% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Beauty-boosting Snacks:** Low-calorie formats infused with collagen create new white space between skincare routines and everyday snacking occasions. - **Korean Wellness Imports:** Culturally inspired functional foods are gaining room to reshape Western wellness shelves through novel textures, ingredients, and rituals. - **Sip-and-snack Pouches:** Portable jelly pouches combine convenience, portion control, and sensorial novelty for consumers seeking healthier alternatives to candy or drinks. ### Where This Applies - **Functional Foods:** Ingredient-led snacks with beauty and wellness claims signal opportunities for products that blur nutrition, supplements, and lifestyle branding. - **Beauty and Personal Care:** Edible collagen products expand beauty consumption beyond topical applications and into daily ingestible routines. - **Convenience Retail:** Grab-and-go wellness snacks offer retailers differentiated low-calorie options suited to impulse purchases and health-conscious consumers. ## Related on Trend Hunter - [Beautifying Collagen Refreshments](https://www.trendhunter.com/trends/beauty-collagen-drink.md) - [Protein Coffee Pods](https://www.trendhunter.com/trends/free-rein-coffee-protein-pods.md) - [Protein Collagen Blends](https://www.trendhunter.com/trends/protein-collagen-blends.md) - [Coconut Macadamia-Flavored Protein Bars](https://www.trendhunter.com/trends/lineage-provisions1.md) - [Two-Step Longevity Supplements](https://www.trendhunter.com/trends/id-formulas-advanced-id.md) - [Comprehensively Nourishing Skin Supplements](https://www.trendhunter.com/trends/essential-skin-food.md) - [Nostalgic Diner Protein Shakes](https://www.trendhunter.com/trends/diesel-balanced.md) - [Summertime Protein Supplements](https://www.trendhunter.com/trends/juicy-clear-protein.md) - [Hormonal Protein Health Supplements](https://www.trendhunter.com/trends/gnc-amp-wheybolic-alpha-v2.md)