# Nourishing Kids Haircare MIMI Haircare Makes Gentle, Effective, Plant-Powered Formulas By Laura McQuarrie | Published 2026-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mimi-haircare References: [beautyindependent](https://www.beautyindependent.com/kids-personal-care-opportunity/) & [mimihaircare.au](https://mimihaircare.com.au/products/mega-bundle)  There are tons of haircare brands devoted to helping adults support clean, treat and style without harsh ingredients, and [MIMI Haircare](https://www.trendhunter.com/trends/isla-and-mimi) is a brand that brings the same care to kids. The Australian brand, now available in the United States, was born out of frustrations with mass-produced formulas that are too abrasive for sensitive skin and eyes, and brings attention to ingredients like detergents—some of which are the same used in domestic cleaning products—concealed by marketing claims. The brand's Starter Bundle is a friendly way to get started with [gentle, effective solutions for routine care](https://www.trendhunter.com/trends/allinone-gentle-cleanser) with MIMI Hair Wash, a detangler spray, a scalp brush, a detangling brush and a satin scrunchie to reduce breakage and frizz. For styling and specific hair types, like [curly hair](https://www.trendhunter.com/trends/texture-inclusive-haircare), there are also dedicated bundles designed to reduce the friction around bathtime and everyday styling. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 75% | Activity: 73% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Plant-powered Kids Care:** Botanical, low-irritation formulations create whitespace for child-specific personal care products that balance gentle safety cues with salon-inspired performance. - **Transparent Ingredient Parenting:** Parents’ growing scrutiny of hidden detergents and harsh additives supports brands that make ingredient education a core part of trust-building. - **Frictionless Bathtime Routines:** Bundled tools and formulas designed around detangling, scalp comfort and reduced tears highlight demand for family routines that feel easier and more specialized. ### Industries Being Reshaped - **Children’s Personal Care:** The rise of sensitive-skin-focused haircare points to premium opportunities beyond basic baby products and into age-specific grooming rituals. - **Clean Beauty:** Kid-safe positioning expands clean beauty into households seeking plant-based alternatives that still deliver visible results for different hair textures. - **Haircare Accessories:** Brushes, scrunchies and scalp tools paired with gentle formulas show how accessory ecosystems can become part of differentiated child haircare solutions. ## Related on Trend Hunter - [Protective Curly Hair Stylers](https://www.trendhunter.com/trends/shark-flexstyle-ioncurl-hair-styler.md) - [Affordable Prestige Haircare](https://www.trendhunter.com/trends/elf-hair.md) - [Comprehensive Affordable Beauty Ranges](https://www.trendhunter.com/trends/affordable-beauty-range.md) - [Gen Alpha Skincare Expansions](https://www.trendhunter.com/trends/evereden-1.md) - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Free-From Kids Haircare Ranges](https://www.trendhunter.com/trends/desert-essence-for-kids.md) - [Free-From Baby Haircare](https://www.trendhunter.com/trends/tots-by-babyganics.md) - [Youth-Targeted Black Haircare Products](https://www.trendhunter.com/trends/dove-kids-hair-love.md) - [Free-From Children's Haircare](https://www.trendhunter.com/trends/breath-of-fresh-hair-kids.md)