# Ridiculously Ritzy Watches Milus Knows How to Make a Luxury Time-Teller Look Swank By Shelby Lee Walsh | Published 2009-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milus References: [milus](http://www.milus.com/#/soul/philosophy/) Milus has been in the watch-making business since 1919, so that must mean they are doing something right. From the look of their current watch selection, I would have to say that their [innovative and creative watch designs](https://www.trendhunter.com/trends/pegasus-tourbillon) have put them at the forefront of the [luxury watch market](https://www.trendhunter.com/trends/lvdb03-louis-varius-project). Take a peek at the gallery above for some of Milus’ [ritzy watches](https://www.trendhunter.com/trends/rose-gold-tourbillon-souscription). If these watches have you saying “Oh la la”, you may want to keep an eye open for Milus’ new Kama Sutra cufflinks too. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Luxury Watchmaking:** Opportunity to innovate and push the boundaries of design and materials to create more exclusive and desirable luxury timepieces. - **Creative Time-telling:** Opportunity to explore unconventional methods of displaying time in a visually appealing and functional way that sets timepieces apart from traditional watches. - **Innovative Cufflinks:** Opportunity to combine luxury materials and innovative designs to create unique and high-end cufflinks that complement luxury watches and add a fashionable touch to men's formal wear. ### Who This Affects Most - **Luxury Watches:** Opportunity to attract high-end buyers by producing innovative, creative, and exclusive luxury timepieces that showcase the latest technology and materials. - **Jewelry:** Opportunity to expand product offerings to include luxury cufflinks that complement high-end watches and provide a new accessory category for men's formal wear. - **Fashion:** Opportunity to explore the intersection of luxury watches and high-end fashion, collaborating with fashion houses to create exclusive timepieces that reflect the latest trends and styles. ## Related on Trend Hunter - [Sophisticated Women's Watches](https://www.trendhunter.com/trends/richard-mille1.md) - [Ultra-Lavish Watch Designs](https://www.trendhunter.com/trends/reine-de-naples.md) - [Premium Heritage Timepiece Collections](https://www.trendhunter.com/trends/hilts.md) - [Warped Visual Luxurious Timepieces](https://www.trendhunter.com/trends/the-mirage.md) - [Intricately Elegant Watch Designs](https://www.trendhunter.com/trends/pegasus-tourbillon.md) - [Transparent Luxury Watch Designs](https://www.trendhunter.com/trends/pegasus-sapphire.md) - [Vintage-Like Western-Style Watches](https://www.trendhunter.com/trends/the-western-black-dial-cushion-watch.md) - [Turquoise Timepiece Collections](https://www.trendhunter.com/trends/turquoise-timepiece.md) - [Luxe Artisan Pocket Watches](https://www.trendhunter.com/trends/la-ravenale.md)