# Severely Bearded Models The Milok Summer 2010 Collection Lets You Get Your Beard On By Alex Scott | Published 2010-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milok-summer-2010-collection References: [swipelife](http://swipelife.com/2010/02/17/milok-springsummer-2010-collection/#more-38541) & [jamoollife.jp](http://jamoollife.jp/collection/2010/02/milok-2010-springsummer-collec.php) I must say this collection is a bit unusual, and I am not just referring to the hairy gentleman modeling the line. The Milok Summer 2010 Collection displays an [eclectic mix of clothing](https://www.trendhunter.com/trends/beams-plus-2) that I’m not quite sure would be best suited for which occasion. This line was apparently inspired by the [variety of cultures](https://www.trendhunter.com/trends/brigade) found in Morocco. The Milok Summer 2010 Collection is meant to tell a story of an individual [traveling through that country](https://www.trendhunter.com/trends/tangerine-palisade) in search of religion and exploration of the local cultures. One thing I know for sure though, that is one serious beard. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Beard Fashion:** Opportunity for companies to create clothing lines and accessories specifically designed for those with beards, catering to the growing trend of bearded fashion. - **Cultural Inspiration:** Exploring and incorporating the unique cultures of different regions in fashion collections, providing a platform for designers to tell captivating stories through their designs. - **Unconventional Modeling:** Breaking away from traditional beauty standards by featuring unconventional models, allowing brands to challenge norms and appeal to a wider range of audiences. ### Sectors Adopting This - **Fashion:** Opportunity for fashion designers, retailers, and influencers to tap into the growing market of beard fashion and create innovative products and campaigns. - **Beauty and Grooming:** Potential for beauty and grooming companies to develop specialized products and services catering to the unique needs of individuals with beards. - **Photography and Modeling:** A chance for photographers, modeling agencies, and brands to embrace diversity and challenge traditional beauty standards by featuring models with unconventional looks. ## Related on Trend Hunter - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Mexican Beer-Inspired Streetwear](https://www.trendhunter.com/trends/fighting-spirit.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md)