# Countryside Couple Photography Milly Simmonds and Matt Trethe Get Cozy for Fashion Gone Rogue By Marie | Published 2011-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milly-simmonds-and-matt-trethe References: [fashiongonerogue](http://fashiongonerogue.com/milly-simmonds-alisa-connan-fashion-rogue/) & [fashiongonerogue](http://www.fashiongonerogue.com) Though the season might be over for many, summer doesn't die as long as [summer romances](https://www.trendhunter.com/trends/together-valentines-day) don't come to an end -- at least for real-life model couple Milly Simmonds and Matt Trethe, who heat up this exclusive shoot for Fashion Gone Rogue with their romance. Lensed by Alisa Connan, the couple goes country, combining [Levi's](https://www.trendhunter.com/trends/levis-x-urban-research) denim with hot casual gear from the likes of Vivienne Westwood and Paul Smith. Running down dirt roads and kicking back in wheat fields, the two models look like they're having the time of their lives in the shoot, appropriately called 'Young Love.' The black-and-white photography gives each shot a [vintage feel](https://www.trendhunter.com/trends/studio-nicholson-fw25), which works perfectly with the setting. Check out the entire Milly Simmonds and Matt Trethe exclusive shoot for Fashion Gone Rogue for an up-close and personal look at the power couple. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 97% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Summer Romance:** Opportunity for brands to create campaigns or products that evoke the feeling of young love and summer flings. - **Vintage Photography:** Opportunity for photographers and fashion brands to capitalize on the popularity of black-and-white, vintage-style photography. - **Rural Aesthetic:** Opportunity for fashion brands to incorporate rural elements and country-inspired fashion into their collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage the summer romance trend to create new collections or marketing campaigns that resonate with consumers. - **Photography:** Photographers can explore the vintage photography trend to offer clients unique and nostalgic photoshoot experiences. - **Advertising:** Advertising agencies can tap into the rural aesthetic trend to create visually appealing campaigns for clients in various industries. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Speed Dating Diners](https://www.trendhunter.com/trends/real-matches-are-back.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)