# Cleverly Concise Infographics The Millward Brown Print Campaign is Impactful By Carly Foy | Published 2011-05-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/millward-brown References: [holykaw.alltop](http://holykaw.alltop.com/infographics-of-world-cultures-infographic?tu3=1) & [adsoftheworld](http://adsoftheworld.com/media/print/millward_brown_jewish) Advertising agency [Young & Rubicam](https://www.trendhunter.com/trends/paris-printemps-popup) has come up with a [clever campaign](https://www.trendhunter.com/trends/kiehls-response) for Millward Brown. The agency, which borrowed inspiration from Peter Orntoft, uses the idea of infographics to execute a harmonious concept. Using the accessories on the models, Y&R manages to cleverly depict the intended Millward Brown infographics in a spine-tingling way. From the generalization of Muslims to the land ownership between Palestinians and Israelis, the Millward Brown advertisements are extremely intelligent. The color-coordinated accessories help to depict Millward Brown's messages. With one simple, concise message of "One Graphic Says It All," Y&R has managed to execute the perfect example of how one photo says 1,000 words. The Millward Brown advertisement series is a must-see for anyone who can appreciate simplicity. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Concise Infographic Campaigns:** Companies can execute powerful and impactful advertising campaigns by using simple yet cleverly-executed infographics like the Millward Brown Print Campaign. - **Color-coordinated Marketing:** Marketing promotional campaigns can utilize color coordination to effectively convey brand messages and product information. - **Harmonious Concept Execution:** Ad agencies can create cohesive campaigns by executing a unifying concept like Young & Rubicam's use of infographics to depict Millward Brown's messages. ### Industries Being Reshaped - **Advertising:** This industry can benefit from using concise yet powerful infographics in print and digital campaigns to effectively communicate brand messages. - **Fashion:** Companies can utilize color-coordinated accessories and apparel to showcase their products and convey a brand's aesthetic in a visually appealing way. - **Market Research:** Innovation in research technology and techniques can provide companies with smarter and efficient data collection methods to better analyze customer insights and predict consumer behavior. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)