# Digital Preference Graphics Millward Brown Digital's Infographic Showcases Generational Preference By Rahul Kalvapalle | Published 2015-07-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/millward-brown-digital References: [adweek](http://www.adweek.com/news/technology/infographic-here-are-devices-your-target-audience-using-164026) & [adweek](http://www.adweek.com/news/technology/infographic-here-are-devices-your-target-audience-using-164026) This infographic features data drawn from a survey by Millward Brown Digital, which surveyed more than 1,000 customers in a bid to figure out the tech and device preferences of different age groups and generations -- namely, millennials (born after 1980), Generation X (born between 1965 and 1980) and boomers (born between 1946 and 1964). Unsurprisingly, there is a significant difference between generations on an array of variables. When it comes to specific device preferences, boomers appear to favor Android smartphones and [iPads](https://www.trendhunter.com/trends/the-hermix-nano), while millennials tend to gravitate towards [iPhone](https://www.trendhunter.com/trends/apple-data-auction-commercial) smartphones and Android tablets. On the subject of entertainment consumption, millennials clearly have a lot more interest in [YouTube](https://www.trendhunter.com/trends/youtube-6) and other video streaming services compared to boomers. Ultimately, Millward Brown Digital's infographic shows that it's problematic to make assumptions about the use of digital devices by different demographics. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Generational Device Preferences:** Analyzing generational device preferences can reveal opportunities to create targeted products and marketing strategies. - **Growing Popularity of Video Streaming:** The growing preference for video streaming among millennials highlights the need for industries to invest in this area, offering new opportunities for technological disruption. - **Data-driven Market Research:** Data-driven research, like that conducted by Millward Brown Digital, can provide valuable insights into consumer behavior across generations to inform business strategies and product development. ### Where This Applies - **Consumer Electronics:** Consumer electronics companies could use this data to create devices that cater to the specific needs and preferences of different age groups. - **Entertainment and Media:** The rise of video streaming services among millennials presents opportunities for innovation in the entertainment and media industries, such as developing new content and ways of delivering it. - **Market Research and Analytics:** The use of data analytics in market research can create valuable insights for businesses across various industries to improve their understanding of customer behavior and preferences. ## Related on Trend Hunter - [Gen Z Whitepapers](https://www.trendhunter.com/trends/gen-z-in-action.md) - [Gen Z-Targeting Display Concepts](https://www.trendhunter.com/trends/display-concept1.md) - [Boomer-Focused Grocery Services](https://www.trendhunter.com/trends/post-covid.md) - [Multigenerational Workforce Apps](https://www.trendhunter.com/trends/microland.md) - [Gen Z-Coded Design Platforms](https://www.trendhunter.com/trends/canva-chronically-online.md) - [Gen X Candy Campaigns](https://www.trendhunter.com/trends/barcade-campaign.md) - [Digital Wellness Inniaitives](https://www.trendhunter.com/trends/digital-wellbeing-of-gen-z.md) - [Elder Millennial Skincare Kits](https://www.trendhunter.com/trends/elder-millennial-skincare-kit.md) - [Gen Z Advertising Initiatives](https://www.trendhunter.com/trends/tubi-2.md)