# Gross Grooming Commercials The Listerine 'Mouth vs Life' Ad Shows What Kind of Damage You Lick By Lu Ann Pannunzio | Published 2011-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/millions-of-germs-one-killer-mouthwash References: [idarchive](http://www.idarchive.com/flash/listerine-mouth-vs-life/) & [listerine](http://www.listerine.ca) A new interactive advertisement on [YouTube](https://www.trendhunter.com/trends/wylers-light) brought to you by [Listerine](https://www.trendhunter.com/trends/breathcalypse) is called 'Mouth vs Life.' Thanks to Listerine, they put everything into perspective. You are now able to see what kind of damage you may be putting your mouth through by the things that you put inside. You have the option to select an icon to see what your mouth goes through. These icons are things you drink, bite, eat, lick and hold. While clicking on some of the options, you are then directed to a video that you made from them. After creating your video and viewing what you put your mouth through, the viewers are able to watch more 'leftover' clips from the Listerine Mouth vs Life ad. These clips contain information such as directors cut, tv ads and coming soon is the making of video. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 32% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertisements:** Developing interactive advertisements similar to Listerine's 'Mouth vs Life' can lead to more viewer engagement and a better understanding of the product's benefits. - **Personalized Marketing:** Creating personalized marketing campaigns that help consumers understand the implications of their choices can drive brand loyalty. - **Product Consciousness:** Increasing awareness of product impact on the consumer can drive demand for safer and healthier goods. ### Sectors Adopting This - **Oral Health Products:** Developing digital campaigns that showcase the benefits of oral health products can aid companies in differentiating themselves in a crowded market. - **Food & Beverage:** Brands in the food and beverage industry can incorporate educational campaigns with their products that reveal the impact these products have on the consumer. - **Health & Wellness:** Health and wellness companies can leverage interactive advertisements to illustrate the benefits of their products and the dangers of not taking care of oneself. ## Related on Trend Hunter - [Metaverse Mouthwash Games](https://www.trendhunter.com/trends/breathcalypse.md) - [Advanced Targeted Mouthwashes](https://www.trendhunter.com/trends/listerine-clinical-solutions.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Elevated Oral Care Sessions](https://www.trendhunter.com/trends/breathapy.md) - [Back-To-School Hygiene Campaigns](https://www.trendhunter.com/trends/backtoschool-hygiene.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Interactive Hygiene-Focused Football Experiences](https://www.trendhunter.com/trends/germ-zone.md)