# Millionaire Liquor Top Tipples of the Wealthy By Marissa Brassfield | Published 2008-08-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/millionaire-liquor-trends References: [luxist](http://www.luxist.com/2008/08/28/luxury-institute-survey-best-premium-liquor-brands/) & [luxuryinstitute](http://www.luxuryinstitute.com/) The [Luxury Institute](https://www.trendhunter.com/trends/taste-club) just published the results of a survey on CNBC in which 1,771 wealthy Americans (net worth of at least $4.3 million and average income of at least $351,000) were asked for their top liquor and wine picks based on quality, uniqueness and exclusivity. The results aren’t surprising, but after five years working and managing in the upscale restaurant/bar business, they’re not specific enough for me. Here are the results of the poll, with the suggestions I’d make for a high roller. 1. [Dom Pérignon](http://www.domperignon.com/) The undisputed heavyweight champion of champagne. There are others that I love, and some that I love more, but there’s not much better living in the world than sipping on a bottle of 1996 Dom. 2. [Patrón](http://www.patronspirits.com/) Patrón has made a killing selling its amazing trio of tequilas. But the [Gran Patrón Platinum](http://www.patronspirits.com/en/content/spirits/gran_patron/) tequila is what I would have chosen, not the regular Patrón line. Gran Patrón retails for $180-200 and is worth every penny. 3. [Macallan](http://www.themacallan.com/) This Scotch is absolutely awesome. But the CNBC piece uses an image of Macallan 10, when we all know a multimillionaire would drink at *least* the 25 and probably even owns a bottle or two of something aged far longer. 4. [Far Niente](http://www.farniente.com/) wine Any Napa vineyard that only chooses to focus on two grapes--in this case, Chardonnay and Cabernet Sauvignon--is pretty serious about wine. I’ll let this one slide. 5. [Grey Goose](http://www.greygoose.com/) The luxury standard. There are other solid choices: Stoli Elit, Chopin, even Ciroc. But the Goose sells itself. 6. [Bombay Sapphire](http://www.bombaysapphire.com/) In a spirit packed with quality competition, for a millionaire, Sapphire only counts if it comes with a Baccarat crystal, sapphire and diamond bottle (gallery). 7. [Grand Marnier](http://www.grandmarnier.com/) Grand Marnier is my go-to liqueur for everything from sipping to sauteeing and bruleeing. But if I had a blank check, I’d write one for Grand Marnier Cuvée du centenaire, which is $100 more than the traditional GrandMa. 8. [10 Cane Rum](http://www.10cane.com/) Moët and Hennessey got it right on this one. Delicious, with a hint of sweet, it’s perfect for cocktails or just to sip solo. 9. [Woodford Reserve](http://www.woodfordreserve.com) Amazing Kentucky bourbon, but I’d one-up my colleagues by heading straight to the distillery and ordering up my own custom batch--that’s 180 1.0 liter bottles--of Woodford Reserve, complete with personalized labels. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 44% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Liquor:** Opportunity to cater to wealthy consumers by offering high-end, exclusive liquors and wines. - **Exclusivity and Uniqueness:** Creating unique and exclusive liquor and wine offerings can attract affluent clientele. - **Customization and Personalization:** Providing options for customers to customize their own liquor or wine batches can be a lucrative business model. ### Who This Affects Most - **Alcohol:** The alcohol industry can capitalize on the demand for luxury and exclusive liquor and wine offerings. - **Hospitality:** Upscale restaurants and bars can attract wealthy clientele by offering a selection of high-end and unique liquors and wines. - **Customization Services:** Companies specializing in customized liquor or wine batches can cater to affluent individuals looking for personalized offerings. ## Related on Trend Hunter - [Extravagant Luxury Bourbons](https://www.trendhunter.com/trends/luxury-bourbon.md) - [Ultra-Luxurious Scotch Whiskies](https://www.trendhunter.com/trends/grand-cru1.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [$1000 Bourbon Cocktails](https://www.trendhunter.com/trends/worlds-most-expensive-bloody-mary.md) - [$150 RTD Cocktails](https://www.trendhunter.com/trends/150-rtd-cocktail.md) - [Limited Crystal Cognac](https://www.trendhunter.com/trends/505-edition-branson.md) - [Expensive Whiskey Sales](https://www.trendhunter.com/trends/emerald-isle-whiskey.md) - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md)