# $18.5 Million Mega-Gifts Naomi Campbell's Sao Palo Penthouse By Sandra Winn | Published 2008-08-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/million-dollar-gifts-of-love-naomi-lands-185m-penthouse References: [luxist](http://www.luxist.com/) & [nypost](http://www.nypost.com/seven/08282008/gossip/pagesix/naomi_scores_brazil_pad_126396.htm) I'd be flashing a big hearty smile too! The New York Post reported on August 28, 2008, that Super Model, **Naomi Campbell’s** Russian Billionaire beau, **Vladimir Doronin**, bought her an $18.5M [penthouse apartment](https://www.trendhunter.com/trends/jz-apartment) whilst vacationing in Naomi’s favorite country, Brazil. The mega-gift pad is located in Jordin, on the Upper East Side of Sao Palo. According to [Glamurama.com](http://glamurama.com/), Doronin felt compelled to purchase the penthouse for Campbell after she expressed how much she loved Brazil. May I get an “Awwww, how sweet?” The lovestruck twosome will use it for their home in Brazil. After the excitement of new apartment ownership wore off, the happy couple went to Bahia to stay in a [beach house](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club), costing a mere 50k a day. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 58% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Real Estate Gifts:** Opportunity for companies to offer high-end real estate as gifts to celebrities and high-net-worth individuals. - **International Property Investments:** Potential for investors to purchase properties in popular countries as gifts for loved ones or for personal use. - **Celebrity-inspired Vacation Homes:** Demand for vacation homes in popular celebrity destinations driven by celebrity influence and lifestyle aspirations. ### Where This Applies - **Real Estate:** Disruptive innovation opportunity for real estate developers and agents to cater to the luxury gift market. - **Investment:** Opportunity for investment firms to develop specialized products and services catering to international property investments as gifts. - **Hospitality:** Opportunity for luxury hotels and resorts to offer exclusive vacation packages and experiences inspired by celebrity lifestyle. ## Related on Trend Hunter - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Luxury Fashion House Residences](https://www.trendhunter.com/trends/maison-margiela-residences.md) - [Stealthy Modern Toronto Penthouses](https://www.trendhunter.com/trends/40-ph.md) - [Dynamic Reimagined Miami Penthouses](https://www.trendhunter.com/trends/jz-apartment.md) - [Diamond-Themed Hotel Offers](https://www.trendhunter.com/trends/omni-boston-hotel.md) - [Diamond-Inspired Luxe Skyscrapers](https://www.trendhunter.com/trends/villa-miami.md)