# Million Dollar Dresses Alberta Ferretti Gown for AIDS By Bianca | Published 2008-05-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/million-dollar-dress-alberta-ferretti References: [channel4](http://www.channel4.com/news/articles/arts_entertainment/the+worlds+most+expensive+dress/2211747) I Cannes not stop dreaming of the French Riviera, especially with all the media coverage. Now on top of celebrity siting and movies reviews comes news of a **million dollar gown** that will be sold in Cannes, said to be the world's most expensive dress. Not to correct the mainstream media, but that's not quite true. We've featured a [gown worth $1.2 million](http://www.trendhunter.com/trends/12-million-in-gold-coins-give-design-new-weight) before and another that fetched a whopping [$4.7 million](http://www.trendhunter.com/trends/24m-diamond-dress). Monetary details aside, the Cannes dress isn't just an [absurd luxury splurges](https://www.trendhunter.com/trends/auteurs-resort-2025-collection), the profits of diamond-encrusted **Alberta Ferretti** gown will go to [AIDS research](https://www.trendhunter.com/trends/couture-for-a-cause). "Actors Cate Blanchett and Juliette Lewis were among the celebs giving the support to the cause, while Madonna and Sharon Stone are expected to turn out for the bidding," Channel4.com says. The lavender gown will be auctioned off at the annual amfAR gala. Here are some more [luxury gowns](https://www.trendhunter.com/trends/azazie-4): ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 55% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Million Dollar Dresses:** Opportunity to create and market ultra-luxury dresses with price tags exceeding a million dollars. - **AIDS Research:** Chance to support AIDS research through high-end fashion products and events. - **Cannes Fashion:** Exploration of the evolving trends and extravagant designs showcased at the Cannes Film Festival. ### Sectors Adopting This - **Fashion:** Fashion industry can benefit from catering to the demand for exclusive, high-priced dresses. - **Luxury Goods:** Luxury goods industry can tap into the market of affluent consumers seeking extravagant and exclusive products. - **Non-profit:** Non-profit organizations focused on AIDS research can collaborate with fashion brands to raise funds through special events and collections. ## Related on Trend Hunter - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Holiday Gown Collections](https://www.trendhunter.com/trends/nana-jacqueline.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md)