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# Actress-Branded Luxury Eyewear
Vogue Eyewear Teamed up with Millie Bobby Brown for a New Capsule

By Grace Mahas | Published 2020-02-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/millie-bobby-brown
References: [vogue-eyewear](https://www.vogue-eyewear.com/us) & [vogue-eyewear](https://www.vogue-eyewear.com/us)

This season, [Vogue Eyewear](https://www.trendhunter.com/trends/no-rules-club) debuted prominent sci-fi actress Millie Bobby Brown (best known for her role as Eleven in the [Netflix](https://www.trendhunter.com/trends/jins-home) series 'Strangers Things') as the brand's newest ambassador along with an [exclusive collection](https://www.trendhunter.com/trends/shenseea) -- the MBB X Vogue Eyewear Capsule.

The MBB X Vogue Eyewear Capsule offers fourteen eye-catching designs created for the multifaceted modern women with silhouettes that embrace timeless elegance and luxurious aesthetics. The styles range from 90s-inspired, soft-wrap oval shapes to a fine metal cat-eye eyewear and each frame is embossed with the signature “M” tips to mark the shades as part of Millie Bobby Brown's exclusive style.

The MBB X Vogue Eyewear Capsule is available online, with frames starting at $111.

Image Credit: Vogue Eyewear

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 67% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### Why This Trend Is Growing

- **Celebrity-branded Fashion:** Businesses can capitalize on the trend of celebrity endorsements and collaborations to tap into new markets and attract a younger demographic.
- **Luxury Eyewear:** The luxury eyewear industry offers opportunities for businesses to create exclusive and limited edition collections that appeal to consumers looking for high-end accessories.
- **Multifaceted Women's Fashion:** Merchants who cater to the diverse needs of modern women can innovate by designing bold fashion items that can complement different styles and personalities.

### Industries Being Reshaped

- **Fashion and Beauty:** Companies in the fashion and beauty industry can collaborate with famous actors and actresses to create exclusive merchandise and drive consumer engagement.
- **Eyewear:** The eyewear industry has the potential to create stylish and innovative designs that cater to the fashion needs of consumers who are looking for high-quality accessories.
- **Online Retail:** E-commerce businesses that offer exclusive designer collections online can attract and retain customers who are looking for unique fashion accessories at a reasonable price point.

## Related on Trend Hunter

- [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)
- [Celebrity-Approved Eyewear Collections](https://www.trendhunter.com/trends/echo-frame.md)
- [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md)
- [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md)
- [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md)
- [Influencer-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/dezi.md)
- [Foldable Fashionable Eyewear Capsules](https://www.trendhunter.com/trends/the-pocket-collection.md)
- [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md)
- [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md)
