# Twisted Beverage Branding Millesime Champagne Packaging Elegantly Expresses the Grape Blend Within By Amelia Roblin | Published 2014-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/millesime-champagne-packaging References: [thedieline](http://www.thedieline.com/blog/02/19/14/millesime-champagne) & [jeromeolivet](http://www.jeromeolivet.com) Millesime Champagne packaging literally presents itself as alcohol bottling with a twist. Jerome Olivet's concept for the superior quality bubbly was to design a [unique sculptural vessel](https://www.trendhunter.com/trends/sculptural-glass-bottles) for each individual flavor of the beverage. The classic curvaceous form of the glass bottle was manipulated creatively to morph into all sorts of [unexpected surface treatments and textures](https://www.trendhunter.com/trends/artistry-in-oak). One of the containers has thick twisting ribs that look like they have been made with bound or braided ropes; another has slender rhombus patterns that cast off intriguing reflections. One spirals towards the neck while another divulges a massive hole in its middle. This Millesime Champagne packaging project has the capacity to mesmerize consumers and their senses even before they take a sip of what's inside. The artistic silhouettes will intoxicate the eyes. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Unique Packaging Design:** Embracing unique and sculptural vessel designs for beverages presents an opportunity for disruptive innovation in the packaging industry. - **Creative Surface Treatments:** Exploring unexpected surface treatments and textures on packaging materials offers a disruptive opportunity for enhancing brand identity and consumer engagement. - **Visual Appeal for Consumer Experience:** Creating visually mesmerizing packaging designs that captivate consumers' senses can lead to a disruptive innovation in the beverage industry. ### Who This Affects Most - **Packaging Industry:** The packaging industry can harness the opportunity to innovate by embracing unique and sculptural vessel designs for various products. - **Brand Identity and Marketing:** Developing creative surface treatments and textures on packaging materials can significantly enhance brand identity and consumer engagement in the marketing industry. - **Beverage Industry:** Creating visually mesmerizing packaging designs that captivate consumers' senses offers a disruptive opportunity for beverage companies to enhance the consumer experience. ## Related on Trend Hunter - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)