# Boozy Knit Billboards This Miller Lite Billboard Mimics an Ugly Christmas Sweater By Ady Floyd | Published 2015-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miller-lite References: [adweek](http://www.adweek.com/adfreak/miller-lite-dresses-times-square-billboards-huge-handwoven-ugly-sweaters-168552) Brooklyn-based street artist London Kaye teamed up with beer brand Miller Lite to create this massive ugly Christmas sweater billboard in honor of the festive season. Kaye used her talents in "yarn-bombing," which is also known as knitting coverings for unconventional objects. The billboard jumper combines the beer brand's logo with seasonal characteristics. The process took three weeks and the final product features adorable reindeer, beer bottles and the Miller Lite logo. Additionally, in the spirit of the season, Kaye added the phrases "It's Miller Time" and "Happy Holidays." The billboard is currently installed in New York City in Time Square, which is where it will remain for the holiday season to spread the festive spirit to everyone who passes through. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Yarn-bombing Advertising:** This trend of using yarn-bombing techniques in advertising can create visually striking and unique billboards that capture attention and promote brands in a memorable way. - **Ugly Christmas Sweater Marketing:** The concept of incorporating the popular ugly Christmas sweater theme in marketing campaigns provides brands with an opportunity to connect with consumers during the festive season through nostalgia and humor. - **Interactive Outdoor Advertising:** Interactive billboards, like the Miller Lite ugly Christmas sweater billboard, offer brands a chance to engage with consumers on a deeper level, enhancing brand awareness and creating memorable experiences. ### Who This Affects Most - **Advertising & Marketing:** The advertising and marketing industry can embrace the trend of yarn-bombing and incorporate it into their outdoor campaigns to create visually striking and engaging advertisements that stand out from the competition. - **Alcoholic Beverages:** Alcoholic beverage companies, like Miller Lite, can leverage the popularity of ugly Christmas sweaters to create themed marketing campaigns that resonate with consumers during the festive season, increasing brand visibility and sales. - **Outdoor Media:** The outdoor media industry can explore the concept of interactive billboards to offer brands innovative advertising solutions that capture attention and create memorable experiences for consumers, driving higher demand for outdoor advertising space. ## Related on Trend Hunter - [Festive Tree Keg Stands](https://www.trendhunter.com/trends/christmas-tree-keg-stand.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Tobacco-Scented Holiday Trees](https://www.trendhunter.com/trends/merry-high-light.md) - [Beer Branded Leg Lamps](https://www.trendhunter.com/trends/miller-high-life-leg-lamp-beer-tower.md) - [Drinking Vessel Ornaments](https://www.trendhunter.com/trends/beernaments.md) - [Seasonal Beer Campaigns](https://www.trendhunter.com/trends/shiner-beer-holiday.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md)