# Fan Photo Beer Commercials This Miller Lite Commercial Uses Facebook and Twitter Images from Fans By Laura McQuarrie | Published 2014-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miller-lite-commercial References: [adweek](http://www.adweek.com/adfreak/miller-lite-got-180000-summer-photos-fans-and-picked-7-national-tv-ad-159568) & [millerlite](http://www.millerlite.com) The 'Most Wonderful Time' [Miller Lite](https://www.trendhunter.com/trends/miller-lites) commercial is set to a familiar Christmas jingle and tons of user-submitted photos that show off the best summer has to offer. The commercial is the result of the [#ItsMillerTime campaign](https://www.trendhunter.com/trends/pringles-x-miller-lite), which was rolled out earlier this year, asking for fans to submit summer photos that feature Miller Lite cans. As a result, nearly 180,000 photos were submitted and some of them even made the cut for this 30-second commercial. One of the most dynamic shots includes one of a guy skydiving and a newlywed couple with beers in hand. At the end of the video, more of the [fan-submitted photos](https://www.trendhunter.com/trends/garageflage-line) are visible in a huge collage underneath the #ItsMillerTime tag. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **User-generated Advertising:** Creating commercials using user-submitted photos from social media offers an opportunity for brands to engage with their audience and create authentic content. - **Crowdsourcing Campaigns:** Launching campaigns asking for fan submissions allows brands to tap into the creativity and enthusiasm of their customers, while also generating user-generated content for future marketing materials. - **Branded Hashtag Phenomenon:** Using a branded hashtag like #ItsMillerTime can help brands create a sense of community and encourage fans to share their experiences with the company's products. ### Who This Affects Most - **Beverage Industry:** Beverage brands can leverage user-generated content to create compelling advertisements that resonate with their target audience. - **Advertising and Marketing Industry:** The rise of user-generated advertising presents new opportunities for advertising agencies and marketers to develop innovative campaigns that feature content directly from consumers. - **Social Media Industry:** The success of campaigns like #ItsMillerTime demonstrates the power of social media platforms in facilitating user engagement and driving brand awareness. ## Related on Trend Hunter - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Celebratory Complimentary Beers](https://www.trendhunter.com/trends/complimentary-beers.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Festive Tree Keg Stands](https://www.trendhunter.com/trends/christmas-tree-keg-stand.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md)