# Gaming Peripheral Beer Packaging The Miller Lite 'Cantroller' is Both a Controller and a Drink By Michael Hemsworth | Published 2019-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miller-lite-cantroller References: [foodbeast](https://www.foodbeast.com/news/miller-cantroller/) & [millerlite](https://www.millerlite.com) The Miller Lite 'Cantroller' has been unveiled by the brand as a new kind of packaging that will provide gamers with an unexpected way to play and enjoy the refreshing taste of the beer at the same time. The packaging is a [video game controller](https://www.trendhunter.com/trends/8bitdo-arcade-controller) that features 12 ounces of beer within, which is sure to be admired by consumers who are interested in having a drink as they play. The unit features Bluetooth connectivity that will connect it to almost any gaming console or PC, a lithium-ion battery for up to three hours of use and even haptic feedback. The Miller Lite 'Cantroller' will be demonstrated by the brand live on [Twitch](https://www.trendhunter.com/trends/pizza-wrmr) on Wednesday June 12 and will be limited to just 200 examples in total. Players can only get their hands on one by beating comedian Eric Andre at a game at a special event on July 12 in Los Angeles. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 43% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Gaming-integrated Packaging:** The integration of gaming controls into product packaging presents opportunities for brands to engage with consumers in new and interactive ways. - **Dual-function Products:** Products that serve multiple purposes, such as combining gaming peripherals with consumables, offer opportunities for unique and innovative experiences. - **E-sports Marketing:** Brands can capitalize on the growing popularity of e-sports by creating limited edition gaming peripherals and hosting live gaming events to engage with the gaming community. ### Who This Affects Most - **Alcohol Beverages:** The alcohol beverage industry can explore creative packaging innovations, such as gaming controllers with integrated drinks, to enhance consumer experiences and attract new customers. - **Gaming Accessories:** The gaming accessories industry can leverage partnerships with beverage brands to create innovative products that combine gaming controls with drink containers. - **Comedy and Entertainment:** The comedy and entertainment industry can collaborate with beverage and gaming brands to create unique events where consumers can compete with celebrities for limited edition gaming peripherals. ## Related on Trend Hunter - [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Shot-Dispensing Consoles](https://www.trendhunter.com/trends/southern-comfort-soconsole.md) - [Low-Poly Game Controllers](https://www.trendhunter.com/trends/alpakka-controller.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md)