# Beer-Infused Ice Cream Bars Miller High Life Ice Cream Dive Bars Capture the Essence of Dive Bars By Laura McQuarrie | Published 2022-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars References: [foodandwine](https://www.foodandwine.com/news/dive-bar-ice-cream-miller-high-life) & [tipsyscoop](https://tipsyscoop.com/products/highlifeicecreamdivebars)  The all-new [Miller High Life](https://www.trendhunter.com/trends/ice-cream-dive-bar) Ice Cream Dive Bars were created in collaboration with boozy ice cream brand [Tipsy Scoop](https://www.trendhunter.com/trends/spaghett-sicle) and they beer-infused ice creams actually boast 5% ABV. Made with Miller High Life, these adult ice cream bars feature peanut swirls that pay homage to a quintessential dive bar snack. There's also a "hint of tobacco smoke flavor" and a gooey caramel swirl which is intended to mimic that "distinct sticky dive bar floor feeling." Furthermore, carbonated candy is sprinkled into the mix to recreate the fizziness of freshly poured beer. This new frozen treat from Miller High Life joins a wave of unexpected flavors that are popping up across the category and satisfying consumer desires for the new and unusual, yet familiar in new formats. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 83% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcoholic Desserts:** An opportunity for food and beverage companies to create new and innovative desserts with a boozy twist. - **Unconventional Flavors:** A chance for companies to explore unique flavor combinations and create unexpected products that surprise and delight consumers. - **Nostalgic Nods:** A trend towards products that pay homage to past experiences or cultural touchstones, creating an emotional connection with consumers. ### Where This Applies - **Alcohol:** Beer and spirits companies can expand their product lines by venturing into the dessert category and creating alcoholic sweet treats. - **Desserts:** Opportunities for desserts brands to create adult-focused products, attracting new consumers and adding novelty to their offerings. - **Confectionery:** Candy companies can explore adding carbonated candy to their products to create a new and unique sensory experience for consumers. ## Related on Trend Hunter - [Ice Cream Dive Bars](https://www.trendhunter.com/trends/ice-cream-dive-bar.md) - [Boozy Adult Push-Pops](https://www.trendhunter.com/trends/spaghett-sicle.md) - [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md) - [Spiked Alcoholic Ice Creams](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Gingerbread Dive Bars](https://www.trendhunter.com/trends/gingerbread-set.md) - [Decadent Beer-Infused Chocolates](https://www.trendhunter.com/trends/beer-infused-chocolate.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md)