# Conceptual Beer Brand Champagnes Miller Champagne Has Been Created as "The Beer of Champagnes" By Michael Hemsworth | Published 2018-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miller-champagne References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/03/miller-champagne.html) & [designcue](http://designcue.com/april-fools) The Miller Champagne has been created as a conceptual product for the [Miller High Life](https://www.trendhunter.com/trends/beer-infused-vinyl) brand as a cheeky take on the brand's iconic libation. Created by Matt Erickson of the Cue creative agency, the concept product expands on the brand's slogan as being "[The Champagne of Beer](https://www.trendhunter.com/trends/champagnestyle)" by formulating a new product known as "The Beer of Champagne." The champagne has been created in regular and light varieties, and identifies what could be done to create a libation that is a high-end take on an accessible brand. The Miller Champagne concept has been created with exceptional branding that makes it appear as a [high-end bottle of sparkling wine](https://www.trendhunter.com/trends/simon-porte-jacquemus), while the marketing materials include sunglass-wearing models posing elegantly with glasses of the product. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **High-end Conceptual Products:** Brands can create conceptual products that play on existing slogans and ideas to create new, high-end takes on accessible products. - **Disruptive Branding:** Exceptional branding can be used as a disruptive means to change the perception of a product or brand in the market. - **Hybrid Beverages:** Creating hybrid beverages is an innovative way of expanding product lines and possibly appealing to new markets, just as Miller Champagne combines beer and wine elements to create a new, unique product. ### Where This Applies - **Beverage:** The beverage industry can create new products and expand their offerings by exploring hybrid beverage options and formats. - **Marketing:** Disruptive branding and innovative marketing techniques can create new opportunities for businesses and help boost product sales and brand recognition. - **Alcohol:** Alcohol companies can explore new ways of creating exceptional branding, such as that used for Miller Champagne, to create new, concept-driven product offerings. ## Related on Trend Hunter - [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md) - [Beer Branded Leg Lamps](https://www.trendhunter.com/trends/miller-high-life-leg-lamp-beer-tower.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Light Beer Flavor Droppers](https://www.trendhunter.com/trends/beer-drops.md) - [Beer-Flavored Breath Mints](https://www.trendhunter.com/trends/miller-lite-beer-mints.md) - [Decadent Beer-Infused Chocolates](https://www.trendhunter.com/trends/beer-infused-chocolate.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Beer Brand Officiant Memberships](https://www.trendhunter.com/trends/officiant-of-high-life.md)