# Millennial-Minded Restaurant Concepts This Chain is Getting a Millennial-Inspired Makeover By Katherine Pendrill | Published 2016-03-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/millennialminded-restaurant References: [adweek](http://www.adweek.com/news/advertising-branding/tgi-fridays-just-opened-prototype-texas-thats-major-departure-chain-170288) & [facebook](https://www.facebook.com/TGIFCorpusChristi/) Popular chain restaurant TGI Fridays is on a mission to attract a new customer base with its millennial-minded restaurant concept. With more companies competing for millennial dollars, this contemporary eatery could help the brand stay relevant with a younger crowd. The new millennial-minded restaurant was launched in Corpus Christi, Texas, this past week to an overwhelming response. Instead of the brand's signature candy-stripe color scheme, the new eatery boasts plenty of blond wood and natural light. While the bar is still a focal point of the restaurant, the new TGI Fridays also features a juice bar and an open deli with a wide selection of grab-and-go options. The restaurant even opens early and provides free WiFi for the coffee-shop laptop crowd. The new concept restaurant demonstrates how brands are moving away from outdated concepts in order to cater to changing consumer preferences. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Millennial-minded Restaurant Concepts:** TGI Fridays' new concept restaurant shows the importance of creating modern, millennial-driven dining experiences. - **Grab-and-go Food Options:** Offering convenient, ready-to-eat food options like TGI Fridays' open deli can disrupt the traditional restaurant model and appeal to on-the-go diners. - **Expanded Menu Offerings:** Expanding food and drink options to include healthy choices like a juice bar can attract younger customers and keep brands competitive. ### Who This Affects Most - **Fast Casual Dining:** Fast casual dining restaurants can capitalize on the growing desire for modern, healthy food choices and tech-friendly environments. - **Coffee Shop Industry:** Coffee shops can take note of TGI Fridays' early opening hours and free WiFi to attract customers beyond traditional coffee hours. - **Retail Market:** Expanding grab-and-go food options can provide a new revenue stream for retail stores while offering customers a convenient option for snacks or meals. ## Related on Trend Hunter - [Garish Holiday Dining Experiences](https://www.trendhunter.com/trends/tgi-elf-days.md) - [Fajitas-Themed Summer Menus](https://www.trendhunter.com/trends/frijitas-menu.md) - [Meat-Free Americana Restaurant Menus](https://www.trendhunter.com/trends/tgi-fridays-vegan-menu.md) - [Young Consumer-Focused Store Redesigns](https://www.trendhunter.com/trends/auntie-annes1.md) - [Single-Serve Restaurant Meals](https://www.trendhunter.com/trends/restaurantinspired-singleserve-meals.md) - [Mix-and-Match Protein Menus](https://www.trendhunter.com/trends/grilled-sauced-menu.md) - [Piquant Restaurant Burger Menus](https://www.trendhunter.com/trends/tgi-fridays-burgers.md) - [Low-Cost Restaurant Lunch Menus](https://www.trendhunter.com/trends/10-for-10-lunch-entres.md) - [Nostalgic Holiday Cocktail Menus](https://www.trendhunter.com/trends/holiday-cocktail-menu.md)