# Millennial Pink Capsule Collections Fendi and Myther Released an Entirely Pink Collection By Ell Smith | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/millennial-pink-capsule-collection References: [hypebae](https://hypebae.com/2017/12/fendi-mytheresa-pink-capsule-collection) & [hypebae](https://hypebae.com/2017/12/fendi-mytheresa-pink-capsule-collection) This [Millennial](https://www.trendhunter.com/trends/scented-hair-and-body-mists) pink capsule collection solidifies the demographic's love for the color, as [Fendi](https://www.trendhunter.com/trends/fendi-and-mad-architects) and myther have re-imagined some of their most recognizable silhouettes to feature the popular shade. The collection is comprised of a wide assortment of offerings that range from ankle boots to elegant bomber jackets, providing something for every fashionista. Standout pieces from the line include Fendi's [velvet ankle boots](https://www.trendhunter.com/trends/fuzzy-collection), which now boast the gorgeous pink shade, promising to spruce up any outfit. Additionally, the Millennial pink iteration of Fendi's leather shoulder bag was taken from the fashion house's 2017 ready-to-wear line, making for a stylish and practical addition to any wardrobe. The entire collection is available for purchase online, with pricing that starts at $330 USD. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Millennial Pink Fashion:** The popularity of Millennial pink continues to inspire fashion designers and retailers to create entire collections dedicated to the color. - **Capsule Collections:** Limited edition collections are proving to be popular among consumers, providing an opportunity for brands to experiment with bold colors and designs. - **Personalization:** By offering a range of products in a singular color, brands can tap into the growing trend of personalization and allow consumers to curate their own unique style. ### Sectors Adopting This - **Fashion:** Fashion brands can create capsule collections dedicated to a singular color or theme to attract consumers looking for unique and trendy pieces. - **Retail:** Retailers can capitalize on the popularity of Millennial pink by curating special collections and featuring the color prominently in their stores. - **E-commerce:** Online retailers can offer personalized shopping experiences by allowing consumers to filter products by color, offering a range of options for those seeking Millennial pink products. ## Related on Trend Hunter - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Contemporary Collaborative Collections](https://www.trendhunter.com/trends/mytheresa.md) - [Pink-Tonal Spring Apparel](https://www.trendhunter.com/trends/duke-dexter4.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Opulent Anime Accessories](https://www.trendhunter.com/trends/fendi-4.md)