# Millennial-Targeted Marketing Courtney Scharf Chats About the Millennial Generation of Workers By Remy Choo | Published 2013-02-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/millennial-generation References: [youtu.be](http://youtu.be/VO2QIIMbFEw)  If you were born after 1983, you are part the [millennial generation](http://youtu.be/VO2QIIMbFEw). Typically highly educated and tech-savvy, but also stereotyped as lazy and unpunctual, the Generation-Y employee has many obstacles to face in today’s downturn economy. The millennial cohort is also considered part of the “me-generation.” With the rise of [social media](https://www.trendhunter.com/trends/72andsunny), Generation-Y’s are described to be generally more narcissistic than their senior counterparts. They are also more accustomed to using digital technology and prefer a flexible work environment to fit their creative and ever-changing work habits. Despite such overwhelming obstacles, millennials have the amazing opportunity to grow in such an exciting technologically-advanced time. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Millennial Behavior:** Exploring the narcissistic nature and tech-savviness of the millennial generation presents opportunities for disruptive innovation in targeted marketing strategies. - **Flexible Work Environment:** Addressing the preference of millennials for flexible work environments offers opportunities for disruptive innovation in office design and remote work solutions. - **Social Media Influence:** Leveraging the millennial generation's obsession with social media provides opportunities for disruptive innovation in social media marketing and influencer campaigns. ### Who This Affects Most - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the unique characteristics of the millennial generation to develop innovative strategies that resonate with this demographic. - **Technology:** The technology industry can cater to the tech-savviness of millennials by creating innovative products and services that enhance their digital experiences. - **Human Resources:** The human resources industry can embrace the needs and preferences of millennials by implementing innovative policies and practices that support a flexible work environment. ## Related on Trend Hunter - [Professional Community Platforms](https://www.trendhunter.com/trends/linkedin-3.md) - [Gen Z-Supporting Benefit Policies](https://www.trendhunter.com/trends/chipotle-6.md) - [Young Professional Community Apps](https://www.trendhunter.com/trends/yuppie.md) - [Elder Millennial Skincare Kits](https://www.trendhunter.com/trends/elder-millennial-skincare-kit.md) - [Gen Z-Coded Design Platforms](https://www.trendhunter.com/trends/canva-chronically-online.md) - [Generational Card Games](https://www.trendhunter.com/trends/millennials-vs-boomers-trivia-game.md) - [Social-First Direct Selling Series](https://www.trendhunter.com/trends/mary-kay-miss-conceptions.md) - [Gen Z-Focused Trades Campaigns](https://www.trendhunter.com/trends/toolbelt-generation.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md)