# AI-Developed Millennial Fragrances O Boticário & IBM Created Fragrances with Machine Learning By Laura McQuarrie | Published 2019-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/millennial-fragrance References: [thecurrentdaily](https://thecurrentdaily.com/2019/05/24/o-boticario-ai-fragrances/) & [boticario.br](https://www.boticario.com.br/egeo-desodorante-colonia-red-90ml_24507/p) Cosmetics brand [O Boticário](https://www.trendhunter.com/trends/vegetable-based-scents) from Brazil partnered with IBM to create two unique new Millennial fragrances with artificial intelligence. These scents were created with the findings from a data-driven study by [Symrise](https://www.trendhunter.com/trends/Floral-Concept), as well as fragrance sales information, a customer's location and age, plus other factors. All this data enabled the [AI scent tool](https://www.trendhunter.com/trends/kaorium) Philyra, which is powered by machine learning, to create fragrance combinations for different demographics—with the Brazilian Millennial in mind, the system developed a profile with notes of fruits, flowers, wood, spices, caramel, cucumber and even condensed milk. O Boticário's two AI-created perfumes will be sold as genderless scents and have the potential to inspire the making of a variety of other cosmetics and personal care products. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **AI-created Fragrances:** The success of O Boticário's AI-created perfumes demonstrates the potential for artificial intelligence to revolutionize the fragrance industry. - **Data-driven Product Development:** The collaboration between O Boticário and IBM highlights the power of using data and machine learning to create unique products that cater to specific demographics. - **Genderless Scents:** The introduction of genderless scents by O Boticário paves the way for a new trend in the fragrance industry, challenging traditional gender-based marketing strategies. ### Where This Applies - **Cosmetics:** The success of AI-developed fragrances in the cosmetics industry opens up opportunities for other cosmetic products, such as skincare and makeup, to be created using artificial intelligence and data analysis. - **Personal Care:** The use of AI in creating personalized fragrances by O Boticário and IBM provides a disruptive innovation opportunity for the personal care industry to create custom-made, data-driven products, including lotions, shower gels, and hair care. - **Fragrance:** The adoption of AI technology in fragrance creation by O Boticário and IBM presents a disruptive innovation opportunity for the fragrance industry to enhance the development of unique and personalized scents. ## Related on Trend Hunter - [AI-Generated Fragrances](https://www.trendhunter.com/trends/artificial-intelligence-by-seven-gates.md) - [AI-Powered Scent Molecules](https://www.trendhunter.com/trends/scent-molecules.md) - [GenAI Fragrance Formulators](https://www.trendhunter.com/trends/ai-fragrance-formulator.md) - [AI-Generated Home Fragrances](https://www.trendhunter.com/trends/aigenerated-fragrance.md) - [AI-Developed Mediterranean Fragrances](https://www.trendhunter.com/trends/travertine-spa-atelier-fragrance.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md) - [Bespoke AI-Crafted Fragrances](https://www.trendhunter.com/trends/bespoke-scent-builder.md) - [Imaginative AI Perfumes](https://www.trendhunter.com/trends/ai-scent-technology.md)