# Millennial Car Commercials This Millennial Car Ad Likens a Car-Finding Service to Tinder By Riley von Niessen | Published 2016-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/millennial-car-ad References: [adweek](http://www.adweek.com/adfreak/autotrader-bets-indie-band-sjowgren-its-latest-hook-millennial-car-buyers-171338) & [zambezi-la](http://zambezi-la.com/) Zambezi is a Californian communications agency that helped to market the [Autotrader](https://www.trendhunter.com/trends/best-new-cars-of-2023) online service with the use of a millennial car ad. The agency cleverly uses a music festival as a setting for its two millennial subjects -- a place that is often considered to be synonymous with freedom. With this, the agency associates its car-finding service with a positive sense of ease and relaxation. As [Adweek](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch) explains, the most millennial component of the ad is its connection to the popular dating app, [Tinder](https://www.trendhunter.com/trends/crush-feelings). Like the dating app, Autotrader allows users to match with a car based on a specific interest or a certain look -- an example being the "Premium Auto" feature which corresponds with the music festival setting. As a boy sits in the back of a crammed vehicle, he browses Autotrader for his dream mode of transport, selecting a spacious SUV, with more features selected as his interests are revealed in the millennial car ad. The commercial ends with the boy and a girl together in a spontaneous romance, working to reflect the freedom that is granted with Autotrader's service. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 9% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Millennial Car Ads:** Opportunity to create car advertisements that target millennials by incorporating elements such as music festivals and dating app references. - **Associating with Freedom:** Opportunity for brands to associate their products/services with a sense of freedom and relaxation to appeal to millennials. - **Personalized Car Shopping:** Opportunity to develop car-finding platforms that offer personalized recommendations based on specific interests or aesthetics, similar to dating apps. ### Who This Affects Most - **Communication Agencies:** Communication agencies can explore creating innovative strategies for marketing car-related products/services to millennials. - **Music Festivals:** Music festivals can partner with car brands to create promotional campaigns that target millennials and highlight the freedom associated with car ownership. - **Automotive Marketplace Platforms:** Automotive marketplace platforms can enhance their services by incorporating features that allow users to find cars based on specific interests or looks, similar to finding matches on a dating app. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Accessible Entry-Level SUVs](https://www.trendhunter.com/trends/acura-adx.md)