# Spiky Neon Headdresses The Milla Jovovich Mercedes-Benz Campaign is Down the Rabbit Hole By Joanne Lam | Published 2010-05-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/milla-jovovich-mercedes-benz-campaign References: [vogue.de](http://www.vogue.de/articles/mode/mode-trends/mbfw-2011/2010/05/20/20976) & [fashionindie](http://fashionindie.com/milla-jovovich-for-mercedes-benz-e-class-cabriolet-campaign/) The theme of the Milla Jovovich [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-immortal-love) campaign appears to play on the actress's 'Resident Evil' roots. With a set similar to the 'Alice in Wonderland' concept, the actress, who played 'Alice' in 'Resident Evil,' flaunts her crazily styled headdress and shows off the [classy Mercedes](https://www.trendhunter.com/trends/electric-capri) with ease. This Milla Jovovich Mercedes-Benz campaign manages to combine both class and high fashion, making it relatable to many, and definitely likeable too. Check out the gallery for behind-the-scene photos from the shoot. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 64% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Retro-inspired Fashion:** The popularity of spiky neon headdresses reflects a trend towards retro-inspired fashion. - **Film-inspired Marketing:** The Milla Jovovich Mercedes-Benz campaign demonstrates the potential for film-inspired marketing strategies. - **Eclectic Styling:** The crazily styled headdresses in the campaign showcase the growing trend of eclectic styling in the fashion industry. ### Who This Affects Most - **Fashion:** The spiky neon headdresses can create disruptive innovation opportunities in the fashion industry, particularly for accessories designers. - **Film and Entertainment:** The success of the film-inspired Milla Jovovich Mercedes-Benz campaign can inspire disruptive innovation opportunities in the film and entertainment industry for cross-promotion with fashion brands. - **Automotive:** The incorporation of high fashion and retro-inspired elements in the Mercedes-Benz campaign opens up disruptive innovation opportunities in the automotive industry for unique marketing collaborations. ## Related on Trend Hunter - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md)