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# Metallic Modeltography
The Milla Jovovich Harpers Bazaar Singapore Editorial

By Ryan Hinkson | Published 2010-04-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/milla-jovovich-harpers-bazaar
References: [designscene.net](http://www.designscene.net/2010/04/milla-jovovich-for-harpers-bazaar.html) & [simonuptonfoto](http://www.simonuptonfoto.com/)

The Milla Jovovich Harper's Bazaar spread for the Singapore version of the magazine features the forever gorgeous actress rocking some slick [metallic fashions](https://www.trendhunter.com/trends/jiyongkim-fw25), while looking rather robotic.

Jovovich's ability to look part model, part mannequin, part science project is uncanny. The shots show a [futuristic looking Jovovich](https://www.trendhunter.com/trends/modelverse) amongst some old school looking settings. The juxtaposition makes for a very interesting set of pictures.

The pictures of the Milla Jovovich Harper's Bazaar cover and [editorial in the April issue](https://www.trendhunter.com/trends/alessandro-micheles) were taken by photographer Simon Upton.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 66% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Futuristic Fashion:** The use of metallics and sci-fi elements in fashion editorials creates opportunities for brands to explore avant-garde designs and innovative materials.
- **Robotic Modeling:** The trend of models resembling mannequins and robots opens up opportunities for tech companies to develop realistic virtual models and holographic displays for fashion retail.
- **Mixing Old and New:** The juxtaposition of vintage and futuristic elements in fashion photography creates opportunities for brands to experiment with contrasting styles and eras in their campaigns.

### Sectors Adopting This

- **Fashion:** The fashion industry can draw inspiration from the use of metallics and science fiction elements in editorials to create innovative designs and marketing campaigns.
- **Technology:** The trend of models resembling robots creates opportunities for tech companies to develop realistic virtual models and holographic displays for fashion retail, which could revolutionize the industry.
- **Photography:** The trend of mixing old and new elements in fashion photography creates opportunities for photographers to experiment with contrast, creating unique and interesting visual narratives.

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