# All-Red Poolside Pictorials Milla Jovovich for Tatler Russia September 2012 is Chic By Sarah Robson | Published 2012-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milla-jovovich-for-tatler-russia-september-2012 References: [mean-and-proud.livejournal](http://mean-and-proud.livejournal.com/671165.html) & [guyaroch](http://guyaroch.com/) Milla Jovovich for Tatler Russia September 2012 is a stunning series photographed by Guy Aroch. This series takes place in the gardens and pool area at the back of an immaculate mansion. Milla is photographed lounging around the backyard dressed in the latest chic fall couture. The stylist Anya Ziourova has dressed Milla in all-red attire including a stunning red [Dior](https://www.trendhunter.com/trends/dior-2024-campaign) dress, flowing sweaters and chic frocks. The hair stylist Tony Chavez has loosely curled Milla's locks giving it a voluminous and sleek look. Red is in this upcoming season, and Milla displays the latest in haute fall fashion. Guy Aroch is an Israeli American fashion and celebrity photographer based in New York, and he photographs for top international magazines including [Vogue](https://www.trendhunter.com/trends/forever-care), Glamour, GQ, [Nylon](https://www.trendhunter.com/trends/visvim-all-tote) and Interview. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Red Fashion:** Fashion industry has an opportunity to incorporate red in their designer collection, and create a buzz amongst millennials. - **Poolside Fashion Shoots:** The photography and fashion industry can disrupt traditional photo shoots and incorporate new locations for their photo shoots like pool areas. - **Celebrity Fashion Shoots:** The photography and fashion industry can leverage celebrity brand endorsements to showcase their latest fashion collections to a broader audience. ### Industries Being Reshaped - **Fashion:** The fashion industry has an opportunity to incorporate red in their designer collection, and create a buzz amongst millennials. - **Photography:** The photography industry can disrupt traditional photo shoots and incorporate new locations for their photo shoots like pool areas. - **Celebrity Endorsements:** Both the fashion and the photography industries can leverage celebrity brand endorsements to showcase their latest fashion collections to a broader audience. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)