# Game-Changing Beer Breweries Joel Manning Talks About the Very Innovative Mill St Brewing Company By Malika Renee Butss | Published 2014-02-14 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/mill-st-brewing References: [youtube](https://www.youtube.com/watch?v=yAR-4UOOan4)  Joel Manning is the legendary brew master for the [Mill St Brewing](https://www.trendhunter.com/trends/tea-time-lemon-wheat) company. This guru of all things beer knows a thing or two about a fine beverage and expresses his knowledge and game changing ideas through his work for this iconic company. This bold beer company is filled to the brim with an array of creative minds that go into overdrive to create such intricate beers like [lemon tea beer](https://www.trendhunter.com/trends/kindred-spirits) and 'Bierschnaps' carefully prepared by a [distillery device](https://www.trendhunter.com/trends/good-craft-co) flown in from Germany. Unlike other companies that worry about competition, the only competition to the Mill St brewing company is the company itself. Creating dynamic beer after dynamic beer, this creative company strives off its very own unique ideas for the next very big thing. Joel admits that its the passion of his team and their vast innovations that keep this company going strong. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [THTV](https://www.trendhunter.com/thtv) ## Key Themes ### Key Themes Behind This Trend - **Creative Craft Beers:** Opportunity for breweries to create unique and intricate beer flavors like lemon tea beer and 'Bierschnaps'. - **Innovative Brewing Techniques:** Chance for breweries to employ distillery devices and techniques from different countries to create one-of-a-kind beverages. - **Internal Competition:** Companies can foster creativity and disrupt the industry by challenging themselves to constantly come up with dynamic and groundbreaking beer recipes. ### Where This Applies - **Craft Beer Industry:** Craft breweries can capitalize on the trend of creative beers and innovative brewing techniques to stand out in a competitive market. - **Beverage Distillery Industry:** Opportunity for distilleries and companies supplying brewing equipment to offer unique and specialized tools for breweries looking to experiment with different techniques and flavors. - **Brewing Consultancy Services:** Consultancy firms can support breweries in developing internal competition structures and fostering innovation within their teams to create game-changing beers. ## Related on Trend Hunter - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Pride-Themed Beer Launches](https://www.trendhunter.com/trends/tea-time-lemon-wheat.md) - [Limited-Edition Sourdough Ales](https://www.trendhunter.com/trends/sourdough-summer-ale.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Farmer-Run Craft Breweries](https://www.trendhunter.com/trends/locality-brewing.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md)