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# Candy Bar-Inspired Biscuits
MilkyWay Biscuits Offer a New Take on a Classic Treat

By Michael Hemsworth | Published 2021-08-31 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/milkyway-biscuits
References: [foodbev](https://www.foodbev.com/news/mars-launches-milkyway-biscuits/) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com)

The MilkyWay Biscuits have been unveiled by [Mars Chocolate Drinks and Treats](https://www.trendhunter.com/trends/twix-secret-centre-biscuits) ([MCD&T](https://www.trendhunter.com/trends/galaxy-digestive-biscuits)) as one of its latest products that is poised to offer consumers a new take on a classic treat option. The biscuits feature a vanilla-flavored biscuit that has been dipped in chocolate on one side to give them a flavor profile. Each of the cookies are paired with one of four outer space-inspired embossments that give them a fun, cheery disposition for children to enjoy and correlate to the product's celestial name.

General Manager at MCD&T Michelle Frost spoke on the new MilkyWay Biscuits saying, "Sales of MilkyWay confectionery grew by nine per cent last year, and we are confident that a combination of the brand strength, competitive price point and fun format will create some real excitement and attract new consumers to the biscuits aisle.”

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 46% | Activity: 55% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Chocolate-dipped Biscuits:** Innovative approach in combining two classic treats into one product, opens up opportunities for partnerships between biscuit and confectionery companies to create new flavor profiles.
- **Fun Embossments:** Incorporating playful and themed embossments on biscuits inspires creativity and provides opportunities for marketing to different age groups.
- **Brand Extension:** Extending established brand identities into new product categories creates value and can boost sales.

### Who This Affects Most

- **Confectionery:** Introducing new biscuit products can increase brand exposure and encourage cross-selling with existing confectionery products.
- **Bakery:** Creating partnerships with confectionery brands to introduce chocolate-dipped biscuits can expand bakery product lines and introduce new flavor profiles to consumers.
- **Marketing and Advertising:** Developing themed embossments on biscuits can inspire creative and marketable concepts for other products and industries.

## Related on Trend Hunter

- [Whipped Candy Ice Creams](https://www.trendhunter.com/trends/milky-way-ice-cream.md)
- [Chocolate-Branded Bakery Treats](https://www.trendhunter.com/trends/instore-bakery-treats.md)
- [Chocolaty Digestive Biscuit Treats](https://www.trendhunter.com/trends/galaxy-digestive-biscuits.md)
- [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md)
- [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md)
- [Crispy Candy Bar Biscuits](https://www.trendhunter.com/trends/twix-secret-centre-biscuits.md)
- [Biscuit-Infused Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff.md)
- [Collaborative Malt Chocolates](https://www.trendhunter.com/trends/milkybar-and-milo.md)
- [Texture-Driven Chocolate Bars](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls.md)