# Whipped Candy Ice Creams Milky Way Ice Cream Takes After the Namesake Candy Bar in Frozen Form By Michael Hemsworth | Published 2023-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milky-way-ice-cream References: [talkingretail](https://www.talkingretail.com/uncategorized/new-milky-way-ice-cream-tub-11-05-2023/) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com)  The [Milky Way Ice Cream](https://www.trendhunter.com/trends/nestl-sharing-bags) has been announced by [Mars Chocolate Drinks](https://www.trendhunter.com/trends/mms-brownie-milk) and Treats as a frozen dessert perfect for consumers in the UK to try out this season as the temperature rises. The treat starts off with a vanilla ice cream that has been whipped with chocolate sauce swirls to perfectly mimic the flavor of Milky Way bars, but in a frozen format. The product comes in at 90-calories per serving to make it easy for consumers to portion out as a dessert, while also making it HFSS-compliant. General Manager Michelle Frost commented on the Milky Way Ice Cream saying, "Introducing Milky Way Ice Cream Tub to our ice cream portfolio not only offers consumers the trusted taste of one of our most iconic brands, but also provides a lower calorie alternative for those seeking a lighter ice cream treat.” ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 96% | Activity: 100% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Whipped-candy-flavored Ice Creams:** Brands can experiment with different candy flavors to create new frozen dessert offerings for consumers. - **Health-conscious Desserts:** Creating lower calorie and more health-conscious dessert options can appeal to consumers who still want to indulge without feeling guilty. - **Brand Tie-in Products:** Brands can leverage the recognition of their popular products to create brand tie-in frozen desserts for loyal fans. ### Where This Applies - **Ice Cream Industry:** The ice cream industry can capitalize on the trend of whipped candy-flavored ice creams by offering new and innovative flavor combinations. - **Confectionery Industry:** The confectionery industry can collaborate with ice cream brands to license their popular candy flavors for use in frozen desserts. - **Health Food Industry:** The health food industry can work with ice cream brands to create more health-conscious and lower calorie dessert options for consumers. ## Related on Trend Hunter - [Sundae-Flavored Chocolate Candies](https://www.trendhunter.com/trends/milkybar-rowntrees-jelly-ice-cream.md) - [Frozen Spherical Chocolate Treats](https://www.trendhunter.com/trends/maltesers-ice-cream-bars.md) - [Canned Candy Bar-Flavored Milks](https://www.trendhunter.com/trends/milky-way-milk.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Candy Sundae Kits](https://www.trendhunter.com/trends/ice-cream-kit.md) - [Golden Caramel Frozen Treats](https://www.trendhunter.com/trends/cadbury-caramilk-ice-cream-bars.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/twix-ice-cream-cones.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Decadent Ice Cream Launches](https://www.trendhunter.com/trends/new-ice-cream-flavor-1.md)