# Co-Branded Ice Creams Baskin-Robbins' Newest Ice Cream Flavor is Made with Milky Way Bars By Katherine Pendrill | Published 2016-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milky-way-bars References: [brandeating](http://www.brandeating.com/2016/06/baskin-robbins-introduces-new-milky-way-ice-cream.html) & [baskinrobbins](https://www.baskinrobbins.com/content/baskinrobbins/en/products/icecream/flavors/made-with-milky-way-bars-ice-cream.html) With summer just around the corner, [Baskin-Robbins](https://www.trendhunter.com/trends/baskinrobbins-chocolate-candy) introduced a new ice cream flavor that is made with [Milky Way Bars](https://www.trendhunter.com/trends/nestl-sharing-bags). Following in the footsteps of chain's such as Carvel and [Tim Hortons](https://www.trendhunter.com/trends/tim-hortons-ice-cream), the co-branded treat gives consumers a delicious new way to enjoy one of their favorite store-bought sweets. The new ice cream flavor from Baskin-Robbins has been dubbed 'Made with Milky Way Bars,' letting consumers know exactly what is embedded within the chilly treats. The flavor itself consists of Milky Way Bar-flavored ice cream mixed with chocolate pieces, caramel ribbon and bits of the creamy chocolate bar. To sweeten the deal, Baskin-Robbins is giving consumers a free upgrade to a waffle cone when they purchase two scoops of the decadent new flavor. With a growing number of restaurant chains teaming up with confectionery companies, there is a rise in the number of co-branded products available to consumers. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Ice Creams:** Opportunity for confectionery companies and ice cream chains to collaborate on co-branded flavors. - **Restaurant-confectionery Collaborations:** Collaborations between restaurant chains and confectionery companies provide new and unique product offerings for consumers. - **Premium Ice Cream Experiences:** Upselling opportunities by offering free upgrades and specialty items to enhance the ice cream experience for customers. ### Sectors Adopting This - **Confectionery:** Confectionery companies can explore collaborations with ice cream chains to create co-branded products and expand their customer base. - **Food and Beverage:** Restaurants and ice cream chains can benefit by partnering with confectionery companies to offer unique and enticing dessert options. - **Retail:** Retailers can tap into the co-branded trend by partnering with ice cream and confectionery brands to create exclusive products and attract customers. ## Related on Trend Hunter - [Candy Brand Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-chocolate-candy.md) - [Cosmic-Themed Brownie Ice Creams](https://www.trendhunter.com/trends/galactic-brownie-ice-cream.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/totally-unwrapped-ice-cream.md) - [Sundae-Flavored Chocolate Candies](https://www.trendhunter.com/trends/milkybar-rowntrees-jelly-ice-cream.md) - [Autumnal Candy Ice Creams](https://www.trendhunter.com/trends/twix-caramel-crunch-ice-cream.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md) - [Decadent Ice Cream Launches](https://www.trendhunter.com/trends/new-ice-cream-flavor-1.md) - [Hot Cocoa Ice Creams](https://www.trendhunter.com/trends/cup-of-cocoa-ice-cream.md)