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# Milky Jelly Cleansing Bars
Glossier's Milky Jelly Cleansing Bar is Ultra-Gentle & Waste-Reducing

By Laura McQuarrie | Published 2023-09-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/milky-jelly-cleansing-bar
References: [glossier](https://www.glossier.com/en-ca/products/milky-jelly-cleansing-bar) & [byrdie](https://www.byrdie.com/glossier-milky-jelly-cleansing-bar-launch-7969399)

Seven years ago, [Glossier](https://www.trendhunter.com/trends/glossier-2) launched its Milky Jelly gel-cream cleanser and the success of this viral beauty product inspired a new product for the face and body, the Milky Jelly Cleansing Bar. As the brand shared on [Instagram](https://www.trendhunter.com/trends/nocta-x-nike-iceman), the newest Glossier product got its start in a Slack channel. “I use a face wash on my chest and back after working out,” said [Global Supply Management and](https://www.trendhunter.com/trends/vitamin-enriched-face-base) Logistics manager Ali Rice, who then asked, “Have we ever [considered] a Milky Jelly face bar?”

This gentle, soap-free solid skincare product boasts an ergonomically friendly design that's packed with skincare ingredients for the face and the neck down. There's chamomile extract and five nourishing skin conditioners, including allantoin, sodium hyaluronate, shea butter and Pro-Vitamin B5 to soothe and support the skin barrier.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 60% | Activity: 66% | Freshness: 17%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Waste-reducing Beauty Products:** The launch of Glossier's Milky Jelly Cleansing Bar highlights the trend of waste-reducing beauty products that are sustainable and environmentally-friendly.
- **Solid Skincare Products:** The ergonomically friendly design of the Milky Jelly Cleansing Bar taps into the rising trend of solid skincare products that are easy to use and travel-friendly.
- **Skincare Innovation Through Collaboration:** The development of the Milky Jelly Cleansing Bar in a Slack channel showcases the trend of skincare brands seeking innovative ideas and insights through collaboration.

### Who This Affects Most

- **Beauty and Cosmetics:** The Milky Jelly Cleansing Bar is disruptive to the beauty and cosmetics industry by providing a waste-reducing alternative to traditional liquid cleansers.
- **Skincare:** The rising popularity of solid skincare products, like the Milky Jelly Cleansing Bar, presents disruptive innovation opportunities within the skincare industry.
- **Collaborative Product Development:** The success of Glossier's Milky Jelly Cleansing Bar demonstrates the potential for disruptive innovation in the collaborative development of skincare products.

## Related on Trend Hunter

- [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md)
- [Milky-Gel Hybrid Cleansers](https://www.trendhunter.com/trends/milkysoft-face-and-body-cleanser.md)
- [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md)
- [Spa-Style Body Care](https://www.trendhunter.com/trends/glossier-2.md)
- [Hydrating Facial Cleansing Gels](https://www.trendhunter.com/trends/hydrating-facial-cleansing-gel.md)
- [Jumbo Skincare Formats](https://www.trendhunter.com/trends/creamy-jelly-cleanser.md)
- [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md)
- [Solid Oil Cleansers](https://www.trendhunter.com/trends/solid-oil-cleanser.md)
- [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md)