# Transformative Gel-Balm Cleansers Glossier's Milky Jelly Cleansing Balm Doubles as a Skincare Mask By Laura McQuarrie | Published 2025-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milky-jelly-cleansing-balm References: [glossier](https://www.glossier.com/en-es/products/milky-jelly-cleansing-balm)  Glossier's Milky Jelly Cleansing Balm meets the demand for transformative cleansers that not only remove product and grime effectively but also leave the skin feeling deeply hydrated and comfortably refreshed. This nourishing gel-balm makeup remover can be emulsified with water to create a sensorial cleansing experience powered by sugar-based surfactants, glycerin, and a botanical oil blend that includes squalene, grape seed oil, and sunflower seed oil. This new formula introduces another gentle cleansing experience that fans of Glossier's Milky Jelly Cleanser will appreciate. While the brand's Milky Jelly Cleanser is useful for light makeup removal, the new Milky Jelly Cleansing Balm tackles waterproof and long-wearing makeup, as well as SPF and it can also be applied as a leave-on moisture mask. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 42% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Dual-purpose Skincare Products:** The rising interest in products that serve multiple skincare functions presents opportunities for innovation in hybrid formulations. - **Sensorial Beauty Experiences:** There is growing consumer demand for beauty products that offer a multi-sensory experience, signaling potential in the development of texture-focused formulations. - **Botanical Ingredient Infusion:** Skin care products infused with botanical ingredients are gaining popularity, opening avenues for the incorporation of naturally sourced components in beauty formulations. ### Sectors Adopting This - **Cosmetics and Skincare:** The cosmetics industry continues to expand into multi-functional product offerings, potentially disrupting traditional single-purpose beauty routines. - **Natural Ingredients Market:** There is a growing shift towards incorporating natural ingredients in beauty products, allowing for advancements in sustainable skincare innovation. - **Personal Care Products:** As consumers seek personalized and experiential products, the personal care industry sees opportunities to innovate with adaptable, custom skincare solutions. ## Related on Trend Hunter - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Hydrating Gel-Balm Cleansers](https://www.trendhunter.com/trends/aquamarine-melt.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Purifying Cleansing Balms](https://www.trendhunter.com/trends/youthtopia-apple-butter-cleansing-balm.md)