# Safer Stunts in Milk Ads Anglac Campaign Shows That Strong Bones Pose Fewer Risks By Vincent Salera | Published 2009-02-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milkvertising-milk-really-does-do-the-body-good-it-can-save-your-life References: [adsoftheworld](http://adsoftheworld.com/media/print/anglac_trapeze) What an original concept! These print ads for Anglac milk show how beneficial it is to have healthy bones. Each ad depicts individuals performing traditionally risky high-flying actions at significantly safer altitudes. The tagline reads "Fortified bones reduce risks. Drink milk." The clown’s facial expression of pure horror just because the young trapeze artist will attempt to perform her act about three feet off the floor is priceless. The five-foot electrical pole is very creative as well. The ads were created by advertising agency GANEM Mexico. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Fortified Bones:** Opportunity for developing and marketing products that promote strong and healthy bones. - **Safer Altitudes:** Potential for creating innovative safety measures and equipment for high-risk activities. - **Creative Advertising:** Possibility to explore unique and attention-grabbing advertising strategies. ### Who This Affects Most - **Health and Wellness:** Innovative bone health products and supplements for improving overall well-being. - **Sports and Outdoor Recreation:** Development of advanced safety equipment for high-risk activities like trapeze or pole climbing. - **Advertising and Marketing:** Exploration of creative and unconventional advertising campaigns to capture audience attention. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Comical Lawsuit-Inspired Campaigns](https://www.trendhunter.com/trends/glebe-farms-oatly-lawsuit.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md)