# Annual Milkshake Promotions IHOP Announces the Return of the Milkshake Monday Promotion By Kanesa D | Published 2022-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milkshake-monday References: [nrn](https://www.nrn.com/family-dining/ihop-brings-back-milkshake-monday-promotion) & [ihop](https://www.ihop.com/en)  American breakfast franchise [IHOP](https://www.trendhunter.com/trends/ultimint-milkshake) has announced it will be reintroducing the Milkshake [Monday](https://www.trendhunter.com/trends/crumbl-mini-cookies) holiday promotion and expanding it to include all of the flavors instead of just chocolate. Milkshake Monday initially launched in 2021, offering consumers the option to buy a milkshake and receive another for free from noon to 8 p.m. The return of this popular promotion will now allow consumers to choose between chocolate, strawberry, Oreo cookie, and vanilla, as well as [seasonal flavors](https://www.trendhunter.com/trends/ritas-milkshakes). “After last year’s viral TikTok gained national attention, IHOP listened to its guests by quickly tapping into the conversation and putting a spotlight on our milkshakes,” said Kieran Donahue from IHOP in a statement. “On Milkshake Monday, we know guests will leave IHOP with a satisfied sweet tooth, a sense of joy and a big smile on their faces.” IHOP vows to donate $1 from the sale of each milkshake to Comedy Gives Back. Image Credit: IHOP ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 11% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Expanded Flavors for Milkshake Monday Promotion:** Expanding the flavors of the Milkshake Monday promotion opens opportunities for milkshake innovation and customer loyalty development. - **Charitable Donations for Milkshake Sales:** Connecting sales promotions with charitable donations offer opportunities for cause marketing and community engagement. - **Social Media Advertising for Promotions:** Leveraging social media trends for advertising promotions increases brand awareness and engagement opportunities with customers. ### Sectors Adopting This - **Restaurant:** Promotions and cause marketing can disrupt the restaurant industry and drive customer engagement and loyalty. - **Beverage:** Expanding milkshake flavors and connecting sales promotion with charitable donations open opportunities for innovation and brand differentiation in the beverage industry. - **Social Media:** Leveraging social media trends for advertising promotions creates opportunities for disruptive innovation in the social media industry. ## Related on Trend Hunter - [Refreshingly Creamy Diner Milkshakes](https://www.trendhunter.com/trends/ultimint-milkshake.md) - [Monthly Pancake Promotions](https://www.trendhunter.com/trends/ihop-pancake-of-the-month.md) - [Summer Milkshake Promotions](https://www.trendhunter.com/trends/shake-shack-summer-deal.md) - [Complimentary Pancake Diner Promotions](https://www.trendhunter.com/trends/ihop-national-pancake-day.md) - [Evening Milkshake Promotions](https://www.trendhunter.com/trends/half-price-shakes.md) - [Holiday-Themed Milkshake Menus](https://www.trendhunter.com/trends/smashburger-holiday-milkshakes.md) - [Unlimited Pancake Diner Promotions](https://www.trendhunter.com/trends/ihop-bottomless-pancakes.md) - [Burger Restaurants Giveaways](https://www.trendhunter.com/trends/national-milkshake-day.md) - [Soda-Branded Restaurant Syrups](https://www.trendhunter.com/trends/pepsi-maple-syrup.md)