# Personified Milkshake Cups These Quirky Milkshake Cups Play Up a Drink's Color By Laura McQuarrie | Published 2016-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milkshake-cups References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/06/shake-my-head-milkshakes.html) & [behance.net](https://www.behance.net/gallery/38163617/Shake-my-head-the-milk-shakes-packing-design) This branding and packaging concept for 'Shake My Head' [milkshake cups](https://www.trendhunter.com/trends/colorchanging-cold-cups) by designer Rustam Usmanov offers an eye-catching way to play up the colors of a [blended beverage product](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake). The Shake My Head collection includes characters like zombies, gangsters and punks that are identified by flavors like 'Fresh Brain,' 'Choko Gangster' and 'Punk Blue.' Each character has pop-out ears that add dimension to the shape of their heads, while the milkshakes that can be seen through a clear plastic dome make it seem as though a consumer can see straight through to each character's brain. This concept is also adapted for [drink containers of different sizes](https://www.trendhunter.com/trends/shaky-shakes-pods), with characters of different ages being used to represent the small, medium and large milkshake cup sizes that would be sold through a chain. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Branded Food Packaging:** Opportunity to create unique, eye-catching packaging designs that reflect the brand’s personality and values. - **Personalized Food Packaging:** Personalize food packaging by utilizing characters or illustrations that reflect the customer's personality or brand image. - **Interactive Packaging:** Create interactive packaging that engages consumers and adds a fun twist to the product experience. ### Sectors Adopting This - **Food and Beverage:** This innovative packaging concept can be used in the food and beverage industry, especially in quick-service restaurants and cafes to increase customer engagement and brand identity. - **Entertainment:** The Shake My Head cups can be used as movie promotions or toy company campaigns to increase brand awareness and create fun, engaging brand interactions. - **Retail:** This packaging concept can be utilized in the retail space, especially for candy, sweets, and snack packaging items, to create lively and engaging brand identities. ## Related on Trend Hunter - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Reimagined Milkshake Mascots](https://www.trendhunter.com/trends/nesquick.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md)