# Carton-Friendly Cup Holders 'MilkMate' Accommodates Cars, Kids and Boxed Drinks By Amelia Roblin | Published 2010-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milkmate-car-cup-holder References: [inventorspot](http://inventorspot.com/articles/milkmate_easily_converts_round_cup_holders) & [milkmate](http://www.milkmate.ca/index.php) Most new vehicles come equipped with [onboard adaptable drink receptacles](https://www.trendhunter.com/trends/puffin-drinkware), but unless you have a round-based beverage, you'll need the help of the 'MilkMate' car cup holder. Made of a pliable plastic, this clever [auto accessory](https://www.trendhunter.com/trends/onwrd-modular-vehicle-organization-systems) will contain your [squared and rectangular cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack) without fuss. Embodying its own circular structure, the 'MilkMate' car cup holder has been designed to a safe size most recognized by automotive interiors. Don't feel deterred from driving and drinking (your juice box or milk carton, of course) any longer! ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Adaptable Drink Receptacles:** Opportunity for innovation in developing reusable and adjustable cup holders that can accommodate various shapes and sizes of drink containers. - **Pliable Plastic Accessories:** Potential for creating flexible and adaptable plastic accessories for automobiles that can securely hold unconventional products like square and rectangular cartons. - **Automotive Interior Designs:** Opportunity for designing car interiors with built-in cup holders that can accommodate different types of beverage containers and provide a safe and convenient experience for drivers. ### Industries Being Reshaped - **Automotive Accessories:** Disruptive innovation potential in developing specialized cup holders and accessories for vehicles to cater to the growing demand for versatile drink receptacles. - **Plastic Manufacturing:** Opportunity for plastic manufacturers to create pliable and adaptable plastic products for automotive applications, expanding their offerings beyond conventional items. - **Interior Design:** Potential for interior designers to reimagine the layout and functionality of car interiors by incorporating innovative cup holder solutions that cater to different beverage container shapes and sizes. ## Related on Trend Hunter - [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Rechargeable In-Car Coffee Makers](https://www.trendhunter.com/trends/portable-coffee-maker-1.md) - [Autonomous Vehicle Coffee Makers](https://www.trendhunter.com/trends/vehicle-coffee-machine.md) - [Cup Holder Air Purifiers](https://www.trendhunter.com/trends/freschair.md)