# Comforting Milk-Based Chocolates The Hershey's KISSES Milklicious Chocolate is Now Available By Grace Mahas | Published 2023-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milklicious-chocolate References: [hersheys](http://www.hersheys.com)  Just in time for Easter and Srping, [Hershey's](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme) has announced a delightful new addition to its iconic [KISSES](https://www.trendhunter.com/trends/hersheys-kisses-cinnamon-toast-crunch) lineup -- the Hershey's KISSES Milklicious treats. Catering to chocolate milk lovers of all ages, these irresistible candies feature a [creamy chocolate milk filling](https://www.trendhunter.com/trends/chocolate-milks) within the classic milk chocolate KISSES shell. As the only filled KISSES variety available year-round, Hershey's KISSES Milklicious chocolates bring an extra layer of smooth, comforting goodness to the beloved treat. Beginning March 2023, these delicious confections are available nationwide in 9oz share bags as a permanent addition to Hershey's KISSES portfolio. The launch of Hershey's KISSES Milklicious treats showcases the brand's commitment to innovation and its ability to cater to consumer tastes, further solidifying its position in the confectionery market. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 50% | Activity: 51% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Milk-based Chocolates:** Milk-based chocolates are becoming more popular among consumers, creating an opportunity for companies to innovate and create new products. - **Year-round Filled Candies:** Offering filled candies year-round could be a disruptive innovation opportunity for confectionery companies to differentiate themselves from their competitors. - **Indulgent Comfort Food:** Indulgent and comforting food, such as milk-based chocolates, will continue to be in demand as consumers seek out small treats during stressful times. ### Sectors Adopting This - **Confectionery:** The confectionery industry has an opportunity to cater towards milk chocolate lovers by creating new and diverse milk-based chocolate products. - **Packaged Food:** There is potential within the packaged food industry to incorporate indulgent, comforting food items like milk-based chocolates into their product lines to meet consumers' desires for small treats. - **Retail:** Retailers have the potential to capitalize on consumers' desire for comforting indulgence by strategically placing innovative products, such as year-round filled chocolates, in high traffic areas of their stores. ## Related on Trend Hunter - [Cupcake-Flavored Chocolates](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Crunchy Cinnamon Chocolate Drops](https://www.trendhunter.com/trends/hersheys-kisses-cinnamon-toast-crunch.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Holiday Chocolate Bar Collections](https://www.trendhunter.com/trends/hersheys-2022-holiday-lineup.md) - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Spring-Themed Chocolate Brand Activities](https://www.trendhunter.com/trends/hersheys-chocolate-worlds.md)