# Cow Pattern Pop-Ups 'Milkland' Spotlights Milk Products from Japan's Hokkaido Prefecture By Laura McQuarrie | Published 2018-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milkland References: [retaildesignblog.net](http://retaildesignblog.net/2018/05/18/milkland-pop-up-ice-cream-by-ryusuke-nanki-tokyo-japan/) & [cargocollective](http://cargocollective.com/ryusukenanki) 'Milkland' is a [pop-up store in Japan](https://www.trendhunter.com/trends/tokyo-popups) that shines a spotlight on the products that come out of [Hokkaido Prefecture](https://www.trendhunter.com/trends/summer-in-hokkaido), which is responsible for producing more than half of the country's dairy. The inside of the shop is entirely covered in a pattern inspired by the spots on a black and white cow, and provides consumers with a place to get a taste for [soft-serve ice cream](https://www.trendhunter.com/trends/meiji-dear-milk-tokuno). At the ice cream counter, visitors have the chance to customize their treat with various toppings, which stand out colorfully against the achromatic interior scheme. To add even more interest to the experience of picking out toppings, Milkland uses air pressure to have some topping containers "pop up like moles in Whack-a-Mole." Image Credit: Yukihide Nakano ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Localized Product Showcasing:** Creating pop-up stores or experiences that highlight specific regions or cultures can attract customers seeking unique and authentic products. - **Customization and Personalization:** Offering customers the ability to customize their products or experiences can enhance engagement and create a memorable and individualized experience. - **Interactive and Novelty Experiences:** Incorporating interactive elements or novelty experiences can create a sense of fun and excitement, attracting customers looking for unique and entertaining encounters. ### Who This Affects Most - **Retail:** Retailers can create pop-up stores or experiential spaces to showcase specialty products and engage customers in unique ways. - **Food and Beverage:** Restaurants and food establishments can incorporate customization options and interactive experiences to enhance customer engagement and create a memorable dining experience. - **Tourism and Hospitality:** Tourism and hospitality businesses can create themed experiences or pop-up attractions that highlight local culture and offer unique and interactive encounters for visitors. ## Related on Trend Hunter - [Milk-Themed Mall Exhibits](https://www.trendhunter.com/trends/the-care-corner.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Oat Milk Fountains](https://www.trendhunter.com/trends/designed-for-humans.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Multisensory Dairy-Free Pop-Ups](https://www.trendhunter.com/trends/the-pint-of-no-return.md) - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md) - [Pizzeria-Branded Shake Pop-Ups](https://www.trendhunter.com/trends/dominos-shake-stand.md)