# Illustrated Anime Fashion Lines The Milkfed 'Hello Ponyta' Collection Focuses on a New Pokémon By Michael Hemsworth | Published 2020-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milkfed-hello-ponyta References: [soranews24](https://soranews24.com/2020/07/23/pokemon-teams-up-with-clothing-brand-milkfed-for-cute-lineup-of-ponyta-goods/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000178.000018225.html) The Milkfed 'Hello Ponyta' collection is a new fashion line that puts a focus on a new [Pokémon](https://www.trendhunter.com/trends/pokmon-sleep-apps) to offer fans of the anime franchise with a way to show off their prowess. The fashion collection features animations of the new regional variation of the Ponyta Pokémon character known at Galarian Ponyta that highlights a unicorn-like aesthetic. The illustrations that the various shirts and accessories show off were created by James Turner who is a British graphic designer at [Game Freak](https://www.trendhunter.com/trends/pokmon-trading-card-game) who actually served as the Art Director for the Pokémon Sword and Shield games. The Milkfed 'Hello Ponyta' collection is available at [Pokémon Centers across Japan](https://www.trendhunter.com/trends/pokmon-center) and are also available for purchase online for avid fans to pick up. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Anime-inspired Fashion Lines:** There is an opportunity for fashion brands to collaborate with anime franchises to create unique apparel lines for fans. - **Regional Variation Merchandise:** Creating merchandise that features new regional variations of popular characters can appeal to collectors and fans alike. - **Graphic Design in Merchandise:** The use of distinct graphic design styles in merchandise can attract fans who appreciate the artistic aspects of a franchise. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can explore collaborations with anime franchises to create unique apparel lines for fans of both fashion and anime. - **Collectibles Industry:** Creating merchandise that features new regional variations of popular characters can appeal to collectors of merchandise from certain franchises. - **Graphic Design Industry:** The use of distinct graphic design styles in merchandise offers the graphic design industry an opportunity to collaborate with different franchises and create unique products. ## Related on Trend Hunter - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Anime Game-Inspired Graphic Apparel](https://www.trendhunter.com/trends/pokmon-trading-card-game.md) - [Anime-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/100-thieves-5.md) - [Anime Anniversary Apparel](https://www.trendhunter.com/trends/pokmon-30th-anniversary.md) - [Cozy Anime-Inspired Sleepwear Lines](https://www.trendhunter.com/trends/pokmon-sleep-apps.md) - [Opulent Anime Accessories](https://www.trendhunter.com/trends/fendi-4.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Cartoon-Inspired Festive Collections](https://www.trendhunter.com/trends/pokmon-company.md) - [Anime Franchise-Inspired T-Shirts](https://www.trendhunter.com/trends/gbl.md)