# Prepackaged Single-Serve Oat Milks The Elmhurst 1925 Milked Oats Has 28 Grams of Whole Grains By Michael Hemsworth | Published 2019-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milked-oats References: [foodbev](https://www.foodbev.com/news/elmhurst-1925-debuts-single-serve-oat-milk-for-on-the-go-drinking/) & [elmhurst1925](https://elmhurst1925.com) The [Elmhurst](https://www.trendhunter.com/trends/multi-serve-lattes) 1925 Milked Oats beverage now comes in a [single serving size](https://www.trendhunter.com/trends/califia-farms-singleserve) for consumers to pick up when looking for a way to enjoy [plant-based milk](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened) out of the house. The new product variety comes packaged in a carton and contains 330ml, which makes it perfect for drinking on its own or pairing with your choice of additional ingredients. The product contains just five ingredients including oats, water, cane sugar, natural flavors and salt, and is completely free of added oils or gums with 28 grams of whole grains per serving. The new Elmhurst 1925 Milked Oats product was explained by Vice President of Marketing at Elmhurst 1925 Peter Truby who said, "Portioned to be consumed in one sitting and shelf-stable, Single Serve Milked Oats gives oat milk fans a healthier option that’s easy to take on the road wherever their life takes them." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Single-serve Beverages:** There is an opportunity to develop and market single-serve versions of various plant-based beverages, providing convenience and portability for consumers. - **Plant-based Milk:** Continued innovation in the plant-based milk industry can focus on using different ingredients and enhancing nutritional benefits, as seen with the use of whole grains in oat milk. - **Minimal Ingredient Products:** Creating products with a minimal number of ingredients, free from additives and gums, appeals to health-conscious consumers who prioritize clean and simple food choices. ### Industries Being Reshaped - **Beverage Packaging:** Innovations in packaging technology can cater to the demand for easily portable, single-serving sizes of beverages, providing convenience for busy individuals. - **Plant-based Food:** The plant-based food industry can explore incorporating whole grains into product formulations to offer additional nutritional benefits and attract health-conscious consumers. - **Healthy Snacks:** The development of single-serve, health-focused snacks that are easy to consume on-the-go presents a disruptive opportunity in the snack industry. ## Related on Trend Hunter - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Ethically-Sourced Oat Alt Milks](https://www.trendhunter.com/trends/organic-valley-oat-beverages.md) - [Hybrid Almond Oat Drinks](https://www.trendhunter.com/trends/almond-breeze-original-almond-oat-blend.md) - [Lightly Textured Oat Milks](https://www.trendhunter.com/trends/pureoaty-creamy-enriched.md) - [Oat Drink Powders](https://www.trendhunter.com/trends/overherd.md) - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md)